08 Feb 2018
It doesn’t matter how well written an email or compelling a subject line if it never ends up in the inbox. The rules of engagement have changed in the last 40 years (yes, email marketing has been around that long!)  SoftVu professionals and researchers compiled this eBook to provide a condensed education on the history [...]
08 Feb 2018
Predictive Analysis
What would you do if you could predict the future? (Besides winning the Powerball®.) We imagine that, since you’re in the senior living industry, predicting how to grow your business would be at the top of your predicting-the-future to-do list. While unfortunately there haven’t been any great strides made in the “crystal ball” industry as [...]
08 Feb 2018
Senior Living Smart Webinar
How Sales and Marketing Transparency Can Grow BusinessSenior Living Smart Webinar with Debbie Howard & Tim Donnelly It’s common in senior living to spend tons of time and energy on generating sales leads. It’s not so common in senior living to track that time, energy and money spent on sales.  Many industries frequently track and [...]
08 Feb 2018
Welcome to SeniorVu’s daily ‘flash fiction’, with the continuing saga of Mary Lu at the Vu. Mary Lu is a 78-year old fictitious resident of a fictitious senior living community called Hickory Hills View (a.k.a. The Vu).  Every night, while her husband Bobby (he’s fictitious too) sleeps next to her, she sends her sister Carolyn [...]