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SoftVu Deliverability eBook

It doesn’t matter how well written an email or compelling a subject line if it never ends up in the inbox. The rules of engagement have changed in the last 40 years (yes, email marketing has been around that long!)…

Better Than a Crystal Ball:

What would you do if you could predict the future? (Besides winning the Powerball®.) We imagine that, since you’re in the senior living industry, predicting how to grow your business would be at the top of your predicting-the-future to-do list.…

SeniorVu Newsletter

JTNDYSUyMG5hbWUlM0QlMjJ3ZWJpbmFyJTIyJTIwc3R5bGUlM0QlMjJkaXNwbGF5JTNBJTIwYmxvY2slM0IlMjBwb3NpdGlvbiUzQSUyMHJlbGF0aXZlJTNCJTIwdG9wJTNBJTIwLTEwMHB4JTNCJTIwdmlzaWJpbGl0eSUzQSUyMGhpZGRlbiUzQiUyMiUzRSUzQyUyRmElM0U=It’s common in senior living to spend tons of time and energy on generating sales leads. It’s not so common in senior living to track that time, energy and money spent on sales.  Many industries frequently track and analyze their…

Week 17 – Thursday

Welcome to SeniorVu’s daily ‘flash fiction’, with the continuing saga of Mary Lu at the Vu. Mary Lu is a 78-year old fictitious resident of a fictitious senior living community called Hickory Hills View (a.k.a. The Vu).  Every night, while…