Getting your brand above national senior living brands and large 3rd party lead providers in online searches has been an ongoing complaint from communities across the country. It’s a pain point our clients ask about often: “How can I get my community to rank better in search engines? And how do I manage search engine optimization?” Great questions!
Our digital marketing team at SeniorVu has generated a 6-step plan for SEO in senior living and in this episode of Off Your Rocker: A SeniorVu Podcast our VP of Digital Marketing, Billy Daniels, takes you through those 6 steps. Here’s an overview:
#1 – Find three keywords (or phrases)
Three isn’t a very big number so it’s important to be strategic about the three you use. Billy discusses the best places to find quality keywords plus all of the other basic website tracking tools your community should have in place already.
#2 – Great epic content
This ties in directly to the keywords you’re focused on to drive SEO. Billy explains how to get the most out those keywords and he defines ‘epic content.’ If it isn’t long enough, relevant enough and with enough resources it likely won’t work. Billy provides some great examples.
#3 – Keyword placement
Your keywords don’t just belong in the body of your blog article. Billy will tell you where to strategically put them for the biggest impact in your SEO.
#4 – Optimize your content
Google has its eyes on your content. If users get to your website but do nothing, that’s a problem for Google. If users get to your website and stay there awhile reading and clicking and engaging some more then it will improve your SEO. Billy talks about ways to do that!
#5 – Build Backlinks
This is the magic sauce! When you can get others to link to your community’s website your SEO will improve. Finding legitimate ways to do that is still tricky. Billy provides ideas on best practices with backlinks.
#6 – Unique imagery
If you thought all of those stock images would make your website or your articles look professional, think again. Billy talks about the value of using real photos from your community and HOW to do that without losing the appeal of your prospects.