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Some Assembly Required and Batteries Not Included: Why An All-Inclusive Approach Makes For Merry Marketing

senior living marketing

The holidays are fast approaching, which has all of us at SeniorVu thinking about big family meals, halls all decked, silver bells and snowfall and, of course, giving gifts. And are there phrases that strike fear into a parent’s heart more than the words Some Assembly Required or Batteries Not Included?

Sure, some of you IKEA-lovers out there may be totally jazzed at the idea of working an Allen wrench this holiday season (and you know who you are, weirdos). But for a lot of us, the idea of spending hours putting together toys or other gifts and potentially making a complete mess of it gives us the holiday heebie-jeebies. And don’t even get us started on finding batteries in our houses. We’re always at least one short.

Assembling gifts is exhausting because, for most of us, we’re not North-Pole-Elf-level experts at it. We’d rather someone handle the whole thing so all we have to do is wrap it, hand it over, boom – happy kiddos. Wouldn’t that be simple?

That simplicity – the all-inclusive approach to senior living marketing – is why SeniorVu developed our specific platform. See, we get that you as a senior living community don’t necessarily have the time, desire or expertise to run a robust lead nurturing marketing strategy. It takes a lot of time (which we know, because we do it day in and day out). Instead of stressing over getting all the pieces put together, why not slide it over to someone who can handle it soup-to-nuts?

Take a look at this graphic that outlines the senior living search journey:

These eight steps may seem like eight million by the time you try to juggle follow-ups, nurturing leads, scheduling tours, getting deposits and, oh yeah, taking care of your existing residents and life at your community while you’re at it. Really, the only steps you’re probably jazzed about are Tours and Move Ins. After all, those are the steps you really rock at.

The stuff that SeniorVu rocks at are just about everything else on the graphic. Brand awareness, making contact, lead nurturing, scheduling tours, surveys and stuff…basically, we can handle everything except the all-important life event. That’s on your prospects. We can be there for them – on your behalf ,of course – when that life event happens and they need to connect with your community.

We can do a lot more than just those steps, too. As a full-service senior living lead management sales support system, SeniorVu handles digital marketing, marketing automation, A/B testing to make sure your messages are working as hard as possible, a call center that serves on your behalf to nurture leads and schedule tours, following up post-tour and creating post move-in surveys.

In other words, SeniorVu can be your all-assembly-included holiday miracle worker. Best of all, we don’t work just during the holiday season – we’re here year-round to help you reach capacity, stay in front of your leads and take work off your plate so you can spend your time doing what makes you happiest: caring for those in your care.

Interested in learning more about how an all-inclusive approach can help your community feel more merry and bright? Just contact Tim Donnelly at tim.donnelly@seniorvu.com. Or click here to schedule a demo.