05 Jun 2018
Doug Anderson, Vice President of New Perspective Senior Living, shares with podcast listeners his unique marketing campaign that uses authentic storytelling and humor to attract seniors to his community.  Listen in as Valissa Smith of SeniorVu and Debbie Howard of Senior Living Smart find out Doug’s secret to this successful campaign.  Not only does he [...]
09 Apr 2018
Lead Nurturing
Lead Nurturing That Cultivates SuccessGrowing your census with patience, persistence and a well, thought-out plan What happens to your leads that don’t convert right away?  The ones who start out kicking the tires, but aren’t ready for the test drive?   Our latest eBook addresses best practices for that longer lead nurturing process.  The research focuses [...]
29 Mar 2018
3 Layers of Goodness
They say that cooking is an art, but baking is a science. (“They” may or may not be our mom who majored in food science.) That’s because when you bake something--whether it’s a melt-in-your-mouth pie or chocolaty cookie--you’re using a tried-and-true formula that has proven to be successful. And when you have a secret recipe, [...]
26 Mar 2018
Zack Ottenstein
Zack Ottenstein, is with the Brand Experience Expert with Image Group, a team of marketing and branding wizards committed to getting your senior living community seen and remembered. Zack joins Debbie Howard of Senior Living Smart and Valissa Smith of SeniorVu on The Senior Views latest podcast as he shares unique ideas to help senior [...]
13 Mar 2018
Conductor
For the next three weeks, we’ll be giving bite-sized explanations of how SeniorVu works--in other words, how we “compose” and “perform” the perfect lead generation and conversion strategy for you. Our approach is simple: we use three different “movements” (distinct parts of the strategy) that are woven together to create results that are far greater [...]
12 Mar 2018
Drone Winner
KANSAS CITY, MO: SeniorVu® invited senior living communities across the country to enter for a chance to win a one-minute professionally produced drone video of their community property. Entries were taken throughout the month of February. Today SeniorVu® announced that the winner is Travanse Living. They own three senior living communities, one in each of [...]
09 Mar 2018
KANSAS CITY, MO: SeniorVu® recognized 22 senior living communities nationwide for exceptional development of their community census in 2017.  Awards are presented annually based on criteria regarding number of tours scheduled, number of tours completed and number of move-ins in 2017. “It’s one of the most important metrics our sales and marketing team tracks throughout [...]
06 Mar 2018
Bob Raymond
Bob Raymond, VP Procurement and Dining Services with Commonwealth Senior Living wanted more than the usual for the residents of his community. In this podcast, Bob shares how he connected with 47 Virginia farms and 11 local fishermen to provide their residents with a true ‘Farm-to-Table’ menu every single day. The Senior Views is a [...]