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Database Marketing, SoftVu Style

Illustration provided by SoftVu SoftVu is excited to be offering a new database marketing service to help clients convert more leads into business. To give you more information on how our service is unique, we sat down with Tim, our…

OCT 2015 MORTGAGE WEBSITE RANKINGS

In partnership with Compete.com, SoftVu has compiled the rankings of the top mortgage companies based on the number of unique visitors to their website domains. The power to change them is in your hands. Some companies have a lot to…

OCT 2015 LEAD SOURCE PERFORMANCE

Ho, ho, holy cow! Looks like some people are making lists and checking them more than twice when it comes to emails about mortgages! Just take a look at these numbers. Both open rates and click-through rates are up across…

2015 Chili Cookoff

Local clients participated as judges in SoftVu’s annual Chili Cook-Off. The chilies ranged from traditional and vegetarian to barbecue style chilies! Congratulations to Karissa Ziegler, Client Coordinator, who won the competition with what she likes to call “Ziggie’s Fiesta Chili”!…

SEPT 2015 LEAD SOURCE PERFORMANCE

Although the leaves are falling, we can’t say the same for open and click-through rates for lead sources. The majority of lead source providers had click-through rates in the double digits, a much better performance than last month. And there…

SEPT 2015 MORTGAGE WEBSITE RANKINGS

In partnership with Compete.com, SoftVu has compiled the rankings of the top mortgage companies based on the number of unique visitors to their website domains. The power to change them is in your hands. While mostly the same contenders haunt…

Did Someone Say “Interest Rates?”

The mortgage market has been relatively good over the past few years. Current rates still hover at historic lows, the housing market is somewhat stabilized, and millions of people have felt secure enough to buy new homes and refinance old…

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