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AUG 2015 MORTGAGE WEBSITE RANKINGS

In partnership with Compete.com, SoftVu has compiled the rankings of the top mortgage companies based on the number of unique visitors to their website domains. The power to change them is in your hands. While Suntrust remains king of the…

AUG 2015 LEAD SOURCE PERFORMANCE

The last full month of summer brought fluctuations in both weather and lead source performances. For the majority of websites, we saw only slight bobbles for click-through and open rates. However, things really heated up for Military.com, LendingTree, and general…

Who is Carol? Why It’s Time to Find Out

Carol is frustrated and worn out. After her mom was diagnosed with Alzheimer’s she panicked. She knew she needed to put her in an environment where she would get the care she needed. And, Carol needed to act quickly. She…

The Importance Of Having A Good Content Mix

We all know that guy. He’s a great person. But he’s always telling the same old stories in the same old way. It gets to the point where every time you see him, or every time he calls or sends…

JUNE 2015 LEAD SOURCE PERFORMANCE

As the heat of the summer roared in, the meteoric growth of open and click-through rates slowed (yet still stayed relatively high). All lead source providers experienced a slight dip or maintained an even level–save for Military.com, which rose a…

MAY 2015 MORTGAGE WEBSITE RANKINGS

In the most recent report, the top ten in the mortgage website rankings featured the same players, but a different story! The top six websites claimed the same positions as in the previous month, while the next four switched around.…

Meet the VuCrew: Patty Porter

She does bookkeeping to billing to new hire training to forecasting to human resources to employee happiness to…whew…just about everything! Patty Porter, Director of Operations for SoftVu does it all. And we couldn’t be happier that she’s one of us!…

2015 AWS SUMMIT

The 2015 AWS (Amazon Web Services) Summit was a showcase of the web services Amazon provides with some looks into new services not yet available, and how some of their clients are able to utilize AWS to enhance their businesses.…

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