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Can We Get Personal?

There was a time not that long ago, when “personal” was not considered “professional.” Those were the days when the most personal a company would get would be to add the marital status and favorite hobbies to the end of their corporate bios.

Today the tables have turned and the most successful companies are those who share their personalities and personal stories with the public — the more personal the better. Case in point are those series of Brookdale ads you may have seen, each spotlighting an employee and his or her reflection on an experience with a resident…

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