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This Case Study is about how this community cut their digital marketing spend by 75% yet increased their move-ins…with digital marketing!  Find out how they map their prospects journey and nurture them all the way to a move-in with fewer digital marketing dollars. 

CASE STUDY:
ANALOG VS DIGITAL MARKETING

This Case Study is about how this community cut their digital marketing spend by 75% yet increased their move-ins…with digital marketing!  Find out how they map their prospects journey and nurture them all the way to a move-in with fewer digital marketing dollars. 

One of the great marketing struggles of our time has been trying to understand the efficacy of each marketing dollar spent on a stated goal, increased occupancy for example. The imminent marketing sage, John Wanamaker illustrates the difficulty of this concept and is attributed with the quote “Half of my marketing spend is wasted; the trouble is I don’t know which half.”

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Business Problem

Not sure how to decide mix of analog versus digital marketing dollars and no way to track either.

Operational Hurdle:

Lack of expertise or approach on how to measure and track digital marketing strategies.

Solution:

SeniorVu Digital Marketing Platform

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