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How much do your move-ins cost your community in marketing dollars? In how many channels are your prospects engaging?  And, how effective is your sales team? It takes true transparency to answer any of those questions.  It  takes the right platform to be able to track a family’s journey from the first click and every step along the way until they reach a move-in.  Can your system do that? 

CASE STUDY:
DIGITAL MARKETING TRANSPARENCY

How much do your move-ins cost your community in marketing dollars? In how many channels are your prospects engaging?  And, how effective is your sales team? It takes true transparency to answer any of those questions.  It  takes the right platform to be able to track a family’s journey from the first click and every step along the way until they reach a move-in.  Can your system do that? 

We’ve all heard the cliché that you need to spend money to make money. But spending money without knowing that it’s being used the right way will never help make the most of it. That’s simply spending money to spend money.

Avalon, a leading memory care provider with communities in Texas and Missouri, knew this problem all too well. In order to help Avalon meet its aggressive occupancy goals, its former marketing agency recommended a huge spend on ‘spray and pray’ PPC and banner ad campaigns optimized for clicks and conversions. The problem was that the agency couldn’t show Avalon the bottom line: how all that money led to move-ins.

“I could tell something was unique with SeniorVu’s offering. We knew that marketing and sales needed to be more cohesive, and their system drove significant ROI in 2019.”

– Todd Seib, Chairman

Business Problem

Digital marketing agency spent a HUGE sum but could not tell them how many move-ins came from that spend.

Operational Hurdle:

Lack of visibility makes it difficult to assess value of digital marketing spend.

Solution:

SeniorVu Digital Marketing Platform

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