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When a family makes a meaningful connection with a community, 84% of the time they end up living there.  How quickly is your community connecting with prospects and having a meaningful conversation when they reach out?  And, do you know what happens when a family calls to inquire about your community but is transferred to the sales and marketing department?  Research shows that 80% of the time, they hang up without leaving a message.  Find out what one community did to connect with prospects which resulted in a compelling ROI. 

CASE STUDY:
SPEED TO LEAD TO OPTIMIZE CONVERSIONS

When a family makes a meaningful connection with a community, 84% of the time they end up living there.  How quickly is your community connecting with prospects and having a meaningful conversation when they reach out?  And, do you know what happens when a family calls to inquire about your community but is transferred to the sales and marketing department?  Research shows that 80% of the time, they hang up without leaving a message.  Find out what one community did to connect with prospects which resulted in a compelling ROI. 

What Makes Bickford Senior Living Different?

Bickford Senior Living does an outstanding job of providing genuinely empathetic and loving care to senior residents. The Community’s commitment to do “whatever it takes” to serve their aging residents is the community’s manifesto. They believe that caregiving is a higher calling because “we are made to love, to connect, to extend ourselves in service to others.”

The challenging trend for our industry is that on average, and across the country over half of phone or web form inquiries made by a family member or senior seeking answers never get a sales response from the community. The 50% that do get a response, generally don’t receive that response for 24 – 48 hours.

Contrast that with these sobering statistics:

• 84% of families will move their senior loved one in with the first community that meaningfully engages with them.

• Engaging the family within 5 minutes of their inquiry will increase the likelihood of them moving into your community by 400%.

• When the receptionist sends a family to the sales team and it goes to voicemail, over 80% of the families hang up and don’t leave a message. That lead is now lost, probably forever.

Business Problem

Ensuring that ALL leads, organic and 3rd party aggregator leads, regardless of time of day are handled with speed to lead best practices.

Operational Hurdle:

To efficiently reach ALL inquiries within 5 minutes, prequalify the inquiry, connect voice to voice with the inquiry and begin to develop a relationship with the purpose of having them become a future resident.

Solution:

SeniorVu Lead Management Platform & Contact Center

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