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Episode 16 – Embracing Transparency and Your Competition in COVID-19

Fara Gold McLaughlin is a well-known and well-respected senior living consultant. As Founder and CEO of GoldMark Seniors she provides senior living communities specialty consulting services for strategic marketing, pricing, competitor analysis, brand management, strategic sales objectives, sales coaching, training…

Episode 13 – Why You Just Have to Laugh in a Pandemic

Health experts around the world are certainly fighting Coronavirus (Covid-19) the most difficult pandemic the world has seen in 100 years. The virus has overwhelmed our health care system and professionals with sick patients, while scientists are desperately trying to…

Episode 11 – Coronavirus: Dr. Dana Hawkinson

The Coronavirus has us all on high alert, especially those who work directly with senior citizens. While we all understand why seniors are one of the groups most susceptible to coronavirus, there are many details around the virus that have…

Episode 9 – How to Handle the Staffing Headaches

Finding the best applicants is only as good as your response time.  Find out from a national healthcare staffing expert just how quickly senior living communities must respond to new applicants, how fast they need to make decisions to get…

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