Five of the best Senior Living communities across the country strategically changed their lead management strategies for 6-months to improve their occupancy. The entire process was tracked, data collected and analyzed, and the results are compelling. What kind of results? One change by one provider generated $2.5M in an additional annual revenue. Another community used a different strategy and added 16 new move-ins and bumped its annual revenue by $600,000. Others cut their cost per move-in by half. Another increased their tours 2.5 times and move-ins 2.4 times.
The Senior Living providers in these 5 case studies represent mainstream AL/MC communities. Each was searching for a new way to improve census and reduce their dependence on 3rd party aggregators. It may sound like a monumental task but with some progressive thinking, improved technology, unique sales support, detailed data tracking, and a willingness to try a new strategy, the providers told us their results went well beyond their expectations. They have now adopted them as their new Best Practices.
All 5 communities were willing to try something very different than “what they’ve always done” by taking a hard look at the actual sales and marketing “journey” of their future residents. When they learned how prospects perceived their brand, engaged (or didn’t engage) with their community based on response times and behaviors, and how a few tweaks could improve results, they enthusiastically decided to give it a try. All of them say they’re very glad they did.
Today all 5 communities are continuing their new Best Practices which continue to add amazing value. They are now tracking their data and adjusting when need be to keep up their impressive results. Plus, they are incorporating each other’s strategies as they seek even greater success. To learn what each of these 5 communities did to receive unbelievable results click here.