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Direct Mail

Guess what… it still works.

Tried and true, Direct Mail has the capability to extend your brand’s reach and keep your community at the top of your prospect’s minds. Sending letters, postcards and event RSVPs from your community is easy with SeniorVu. Our creative services team makes sure to understand what sets your brand apart and our proprietary database allows you to find your ideal leads: future residents and their influencers.

SeniorVu has expertise in focusing a direct mail campaign that is highly targeted to reach adult children and/or potential residents for a community.

The benefits of direct mail are clear: the campaign can be personalized; it can be added to a multiple-channel approach paired along with a digital marketing message. It truly is a way to keep a community top-of-mind in an affordable and flexible fashion.

Using direct mail to prospects and their families can help drive attendance at events, increase local “buzz” about a community, and ultimately drive tours.

We’ve found that using direct mail as part of a comprehensive marketing approach can keep your community at the top of a lead’s mind. So whether they are ready to move now, or in 6 months, you will be the first person that they call.

Letters

Considered to be the most effective form of direct mail. Letters can be personalized to make the perfect first impression of your community.

Postcards

Ranging in a variety of sizes, postcards can have a higher visual impact to set your community apart from your competitors.

Events

Whether you’re sending a letter or postcard give prospects a reason to stop by and see your community. Get the word out about upcoming events.

Newsletters

Typically sent out to existing residents and their families. Newsletters can be the catalyst to your word-of-mouth marketing.

Creative Services

Need to get your creative juices flowing? SeniorVu can help you there too! Our award-winning in-house creative team will work with you to develop the perfect direct mail piece to attract the right resident.

Database Marketing

Right Message, Right Person

Generate targeted list of potential residents with SeniorVu’s proprietary database of over 84 million records with 255 data points to segment your direct marketing efforts resulting in substantial ROI.

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