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Episode 3 – Email Marketing with Billy Daniels

 

In this episode of Off Your Rocker: A SeniorVu Podcast host Valissa Smith drills her co-host Billy Daniels on the value of email marketing within your overall digital marketing strategy. As SeniorVu’s VP of Digital Marketing, Billy shares tips on getting the email to land in an inbox, ways to get the recipient to engage, and how to track all of it. He also talks about branding strategy, use of paid ads, how to bolster organic searches and how to find the right balance between it all to drive success in the senior living industry.