Episode 14 – How to Market Senior Living in the Midst of a Pandemic

It was the week of March 16, 2020 when the world as we know it in the U.S. turned to a video chat technology platform called Zoom.  It became the go-to software for businesses capable of working remotely to keep their team members who were now working from home connected and productive.  Some companies, like SeniorVu, were already comfortable with remote meetings over the internet but many other companies were experiencing this method of communication for the first time.  As with anything new, there is a learning curve.

In this episode of Off Your Rocker: A SeniorVu Podcast our special guest is Morgan Lamphere with Greenbrier Development.  Morgan and her senior living sales and marketing team were used to flying the country, working face to face with communities and prospects and now they were spending time trying to figure out how to set up a virtual meeting through technology.  Their strength as a sales team was suddenly challenged.  It took more than just clicking on a link and making sure the microphone wasn’t on mute.  It started with their own team’s capabilities of creating an inviting video set in their own homes.  (If you watch television news, you’ve seen the home “virtual” sets transform over the last few weeks.)

As some team members worked out the technology, they were also grasping for a new way to keep sales calls and virtual tours going in the midst of a pandemic.  Getting themselves literally in front of their prospects was harder than ever and the details matter. How would they connect on a personal level with prospects? How would they be an example of calm and strength for those who are anxious about their health and the health of their loved ones while trying out new technology and seeking information about senior living housing.  New stressors were not what they needed.

Listen in to this episode of Off Your Rocker: A SeniorVu Podcast to learn how Morgan’s team adjusted to this new normal with their attention to detail, and turned an obstacle into their advantage.

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