Fara Gold McLaughlin is a well-known and well-respected senior living consultant. As Founder and CEO of GoldMark Seniors she provides senior living communities specialty consulting services for strategic marketing, pricing, competitor analysis, brand management, strategic sales objectives, sales coaching, training and revenue expectations.
In this episode of Off Your Rocker: A SeniorVu Podcast she shares her insight and wisdom regarding the atmosphere and perspective of the investor, the operator, and the family and how they are experiencing the challenges presented by COVID-19. Fara gives us examples of the value of preparedness in this pandemic, examples of senior living leadership that immediately got it right and some communities that missed the mark. Fara shares her views on communities embracing transparency, sales teams spending their time in isolation by reaching out to resident families, and leadership executives that realize their job is not a solo sport. She shares examples of those that have gone the extra mile and made the extraordinary effort to get their staff the PPE they need.
Fara shares her creative word for communities that display cooperation and support for their competition, other communities just around the corner. Even giving a shout out to Juniper communities and their cooperative approach which has proven to save lives. They’ve even created a manual to share with other communities with plans and procedures to get through this pandemic and create a path to protect residents.
Fara’s diverse background includes technology. Her advice for tech companies in senior living is invaluable and eye opening. She believes in the value of technology that is well delivered and with good intention and sense of passion for senior living. She believes in the early adopters and yet understands those that lag behind.
Join co-hosts Valissa Smith and Billy Daniels with SeniorVu for 50 minutes of wisdom from Fara and her important advice during COVID-19.