Using Video Marketing to Reach Your Future Resident
We are bombarded by video these days. If we’re not watching it on television (some of you are too young for that!) then you’re watching it on YouTube, Instagram or TikTok if you’re really cool 🙂. It’s true what “they” say about video: it’s a favorite for search engine optimization. Here are just a few statistics to whet your appetite:
The Compelling Stats
- 87% of online marketers use video content, and 76.5% of companies who’ve used video in their marketing say it’s had a direct impact on their business
- 51% of marketing professionals worldwide name video as the type of content with the best ROI
- Marketers who use video grow revenue 49% faster than non-video users
- Sixty-four percent of consumers make a purchase after watching branded social videos
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
- Of those with videos on-site, 80% of marketers say video has increased dwell time. (Hubspot)
- 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. (Neil Patel)
- Emails with video content lead to an increase in click-through rate (CTR) of 200-300%. (Forbes)
Using video to market your community or business is so much more than dropping a video onto your website. In this episode of Off Your Rocker: A SeniorVu Podcast we learn from a pioneer of video marketing, SeniorVu’s Founder and CEO, Tim Donnelly. More than 20 years ago Tim started teaching his clients in the mortgage industry various, unique ways to utilize video to better connect with the consumer, and that created results like they had never seen before. This conversation between Tim, Billy Daniels, VP of Digital Marketing and Valissa Smith, former broadcast journalist and current video producer shares the effectiveness and simplicity of this medium.
https://blog.hubspot.com/marketing/2017-year-of-video-marketing
http://www.insivia.com/27-video-stats-2017/
http://tubularinsights.com/sponsored-content-q2-2017-report/
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
