SeniorVu Co-founder and COO, Tom Goldman joins the co-hosts of Off Your Rocker: A SeniorVu Podcast to discuss why SeniorVu is hyper-focused on the family’s journey and how that approach benefits SeniorVu’s senior living client communities. This serial entrepreneur talks with co-hosts Billy Daniels and Valissa Smith about what makes this particular technology business venture different than all the others he’s been involved in and why providing a comprehensive lead management platform and extensive marketing and sales support to the senior living industry is personal and important to him as a business leader.
Anyone who’s been through the process of seeking the right information to choose senior living for a loved one understands the emotions and logistics of such a monumental decision. Tom has been there. That life-changing experience fueled his motivation to join SeniorVu CEO Tim Donnelly to not only improve the family’s journey through this difficult time, but to flat-out fix it for communities. So, Tom and Tim spent about a year listening to senior living executives on all levels and learning from them. Then, they started following the family journey to discreetly learn prospect behaviors, including online search triggers and what it takes to get a family to tour and ultimately move a loved one into a community.
From that SeniorVu was created, has evolved and is now an all-inclusive Lead Management Platform. SeniorVu is digital marketing to engage the consumer when they begin to search. It is Family Advocates to answer the family’s questions, nurture their interest, qualify them and schedule the tour. SeniorVu is also Marketing Automation to stay in touch with leads that aren’t quite ready to tour, and it is technology that monitors the family’s journeys all the way through the process providing data and analytics to find what works best. When every touchpoint is tracked the chance of successful lead conversion increases. This is a conversation worth hearing. Listen in as Tom talks about how All Inclusive Lead Management can improve occupancy.