2020 forced a ton of unexpected change onto the senior living industry from how we enter the building to how we connect with families to how we communicate with prospects. Some communities dealt with change well, and others did not, and many simply want life to return to what it was pre-Covid. In this episode of Off Your Rocker: A SeniorVu Podcast guest James Lee of Bear Wise Consulting discusses ways communities can take the change that was forced on the industry during the pandemic to build momentum for more and much needed change in 2021 and beyond.
After 13 successful years advancing his career through senior living, James made the decision to couple that experience with his business and financial expertise to support senior living companies that are ready to make real change happen in their organization’s sales and marketing approach. With podcast host Valissa Smith from SeniorVu, the two discuss several change-management tools James believes would benefit upper management teams like Kotter’s, ADKAR, McKinsey’s 7S. Then, James shares his thoughts on the mind-shift that executives in senior living may need to go through before they can truly differentiate their brand from the competition – everything from resident engagement to the customer journey to the employee journey.
With the changes forced on the senior care industry this past year, James is optimistic that industry executives may now be ready to make new and significant changes that will lead their teams to be more creative and progressive with sales and marketing. James nudges our senior living listeners to notice what has worked in other industries and find ways to adopt their successful strategy to this industry, and he points to ideas in areas like hospitality and higher education as ways to elevate their value proposition to attract those much-needed new residents.