23 Jan 2018
Exclusive Leads

Healthy competition tends to make all of us better, in most cases. Then, there’s senior living – an industry where competition inflicts pain on everyone involved from the community to the family.  You have to wonder if there might be a better way.

According to Kristy Watson, Director of Client Management for SeniorVu, that’s one of the biggest challenges facing senior living communities today—and one of the biggest issues with current lead generator companies.

Exclusive Leads

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Healthy competition tends to make all of us better, in most cases. Then, there’s senior living – an industry where competition inflicts pain on everyone involved from the community to the family.  You have to wonder if there might be a better way.

According to Kristy Watson, Director of Client Management for SeniorVu, that’s one of the biggest challenges facing senior living communities today—and one of the biggest issues with current lead generator companies.

“Many referral partners such as A Place For Mom or Caring.com generate leads and then distribute them to all the senior living communities in the area with whom they have contracts, forcing the communities to compete with each other” she says. “So, if you’re a family looking for an assisted living community and you input your information at one of these sites, your phone will immediately start blowing up with calls and sales pitches from every single community in your area.”

That’s a stressful situation for families—and equally stressful for your senior living community which is fighting an uphill battle trying to differentiate from equally hungry communities in the same area.

That blood-in-the-water situation – bad for communities and families alike – is exactly what SeniorVu was created to address. As a marketing and lead generation platform with proprietary lead-scoring technology, we approach lead marketing and nurturing in a different way than our competitors, a humane way and a fair way.

Our first differentiator is lead exclusivity. When we generate a lead for your community, that lead is yours, full stop. We don’t distribute it to other communities with whom we have a working relationship. That’s better for your community because you aren’t exhausting yourself trying to shout louder than all your other competitors.

It’s also better for your community because we’ve ensured you are the perfect community for that particular lead. We leverge our proprietary database of 80+ million Americans over the age of 45 using a patented lead scoring algorithm to pinpoint the individuals who match the profile of your optimal resident.

Our second differentiator is marketing and lead nurturing on behalf of our client communities.

“What we do differently from our competitors is actively market your community to your unique leads,” says Kristy. “We can drive your leads to marketing pieces we’ve set up that highlight your community, benefits, pricing and more.”

Then, she says, they turn on the SeniorVu magic: building relationships.

“We don’t just drive your lead to your information. We work the family for you. We build relationships and learn more about their needs, goals and future plans,” she says. Over time, SeniorVu gathers as much information as possible to create a complete profile of that particular family’s need—not just a name and a phone number.” Then, once they are ready to visit your community, SeniorVu works on your behalf to schedule the tour.

“It’s a seamless process for both the community and the family,” Kristy says. “SeniorVu is able to take out all the tedious and confusing details for you and makes the lead generation process smooth, simple and above all, quality.” This focus on exclusivity and targeted marketing, she says, has led to much higher conversion rates for SeniorVu’s clients. SeniorVu has a 31% conversion rate over the typical industry lead conversion of only 5%.

And finally, even if your exclusive, high-quality lead isn’t ready to make a decision or decides they aren’t necessarily interested in your community right now, you won’t have to worry about us selling that lead to another company.

“Your exclusive leads are always your exclusive leads,” says Kristy. “As experts in the senior living space, we understand that it can take a long time for a family to choose a community, and even if they say ‘no’ at that moment it doesn’t necessarily mean ‘no’ forever. SeniorVu will still consider that lead ‘yours’ and act accordingly.”

If you’re interested in learning more about our exclusive lead approach and what SeniorVu can do for your community, please call to schedule a demo at (855) 726-5763.

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