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YOU’VE GOT MAIL! HOW GMAIL ADS TURN YOUR DIGITAL MARKETING CAMPAIGN UP TO 11

gmail ads
We all get the importance of staying in front of your target consumer. It’s that whole magical “top of mind” secret sauce that means when it’s time to make a decision, your potential lead will think of you first. Of course, you’re competing against all the other companies who are trying to stay top of mind, too – probably using a lot of the same tools and tricks you’re using in your marketing strategy.

Digital Retargeting

Wouldn’t it be nice if there were a way for you to physically follow your leads around and tap them on the shoulder every once in a while? Well, we have a tactic that’s just as good (and far less creepy). It’s called digital retargeting, and uses one of the most ubiquitous aspects of life today: Gmail accounts.

Gmail Ads

Ever seen those little, bolded lines that look like an email at the very top of your Gmail inbox? Those are known as Gmail Ads or Gmail Sponsored Promotions. What makes these little subject lines so cool is that it puts you and your community where your leads spend approximately 20 hours per week. That’s a lot of hours where you can catch the eye of seniors, adult children and whoever else you’re trying to target.

Costs Go Down, Results Go Up

Best of all, Gmail Ads cost only 10-15% of what a regular pay-per-click ad does and gives you double the click through engagement. Really! That means your costs go way down, results go way up, and you and your community are way happy. Learn more by watching the video to hear what Julian Patterson of SeniorVu has to say, and then contact us at 816-895-8829 to see how you can get those super-awesome results for yourself.