How President Biden’s COVID-19 Action Plan will Impact Senior Living Move-Ins

On September 9th, 2021, President Biden announced a six-part plan to fight against COVID-19 and it impacts senior living communities in a big way. 

The plan, in part, requires: 

  •  All employers with 100+ employees to ensure their workers are vaccinated or tested weekly.
  • COVID-19 vaccinations for over 17 million health care workers
No matter your senior living community’s stance on vaccination and mask mandates for your employees, senior living leadership needs to be ready to answer COVID related questions from potential move-ins. 
Families are worried. Covid is still a big concern, and they want to know how your community will respond. 
Every day, potential prospects and adult children are asking about vaccination requirements for residents and staff. How you answer will impact if they decide to tour, and ultimately move into your community. 
With COVID on the rise again, families are hesitant to book tours, and virtual tours aren’t converting as well as in person tours. 
So, what can your sales team do in preparation of President Biden’s Action Plan?
Be ready with a consistent message on how you will respond to the action plan. 
Make sure everyone on your sales team knows how your community will answer frequently asked questions around senior living COVID protocols. 
Deciding to move into a new community is a big decision and thoughts and feelings around vaccines vary. 
Realize that this will mean more time on the phone answering questions and concerns. 
Yes, it will be more on your already long to-do list, but it’s THAT important. 
We weren’t kidding that SeniorVu’s Family Advocate Mentor (FAM) team is getting these questions every.single.day. 
So, if your sales team is overwhelmed and constantly feeling like there isn’t enough time in the day to get everything done, consider adding more support to your sales team through a cost-efficient system. 
SeniorVu’s Family Advocate Mentor (FAM) team can partner with your sales team to answer those COVID questions. Our FAM team meets regularly with every community we partner with to stay up to date on their COVID protocols and have complete unity on what to say to families for each of our communities. 
Our FAM team gives peace of mind to families with COVID questions and communities who need more scheduled tours. 
The FAM team provides empathy and understanding to the situation, ensuring that every concern is addressed. That’s because FAM acts as a partnership and extension of your sales team, not just a 3rd party. 
Not only that, but we make sure every prospect is contacted, in less than 10-minute speed to lead time. 
Since SeniorVu connects with prospects when THEY reach out, your sales team is free to serve in all the ways they already do, while we take care of the tours and qualified leads for you. 
Ready for an effective, efficient, and affordable solution that will allow your community to dramatically increase leads, tours, and conversions? Call SeniorVu for a demo today.

Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Independence Day
Labor Day
Veteran’s Day

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