How the Garden Grows
Let’s pretend for a moment that you are the owner of a beautiful garden. In order to keep it happy and healthy, it needs to be watered. Fortunately, there’s a huge pond on the other side of your property. Unfortunately, you have to lug a bucket over there, fill it up, carry it back and pour it over your garden, and losing some of your water as it sloshes out before you ever make it there.
What if I told you there was this new invention – a Magic Cultivator that not only pipes the water to your garden, but, weeds it and seeds it, too. When the veggies are ready for picking, all you have to do is show up with a basket. You want one, right?
Now think about your leads. It’s all about quality and efficiency for most senior living communities. There’s little time to nurture your leads, less time to weed out the non-qualified leads, and hardly any time to find new leads. And, even though it’s very important, it takes you away from your number one priority of making your community a happy and thriving place.
So, how can you create an occupancy pipeline that helps you reach this audience in a consistent way without having to go back to the well every time you need a new resident?
Simple. You need the right tools for the job. And that tool, in this case, is well…a Magic Cultivator and its team of gardeners. At SeniorVu we call it our Contact Center – a highly-trained group of people, mostly from the healthcare industry, who answer your community’s inquiries and schedule tours with only those who truly qualify.
They work closely with our digital team of experts and our automated CRM platform to find potential residents that meet your desired profile to gather more leads. Or, if you prefer, they will work with leads that come from other lead providers. Regardless, they handle each lead’s journey, nurturing them from their very first contact, assisting them when they have questions and scheduling a tour when they’re ready to meet you. And through it all, they use your branding and messaging — your community’s name is always front and center.
By automating your occupancy pipeline, and including our team of gardeners, you have a veritable well of right-for-you leads at your fingertips that you know will help your garden grow. And whenever you need to make sure your community is full and happy, all you have to do is turn on the faucet—or, in this case, draw from your supply of fully vetted, interested leads—and do what you do best: showing off your community as a wonderful place to live.