No one likes to work after hours or on the weekends, and studies show that extended work availability can lead to decreased calmness, mood, and energy levels. Not only that, but researchers found that readiness to respond after hours makes it harder to recover from work when you do get a day off.
So time off of work proves to be important to overall health, however, in the case study done by SeniorVu, data showed families expect to talk to a live person from 7 pm – 10 pm.
The survey revealed that the vast majority of families believe service companies should have support available to talk to them before and after their work hours.
As a result, if you want to fill occupancy, your sales and marketing team ends up working nights and weekends, which leads to burnout and decreased mood of your employees.
So is it really worth spending time, effort and money on inquiries coming in “after hours?”
The answer is a resounding YES.
SeniorVu’s case study shows 37 percent of all inquiries came in after hours and the call would transfer to voicemail. And in 83 percent of the cases, when a receptionist transfers a call to the sales/marketing team and there is no answer, the family would hang up and not leave a message. When they do that, they move on to the next community.
It’s important to keep in mind that by the time families actually are willing to pick up the phone or fill out a form on a website, they are already in distress. When you are distressed, the last thing you want to be told is to wait.
The case study found that the first community that has a meaningful sales and marketing conversation within the first 5 minutes increases move-in odds with a family by more than 400 percent.
So what’s the solution so your team never misses a lead, but also isn’t working around the clock?
Extend your sales team support with SeniorVu. SeniorVu’s US-based contact center speaks on behalf of your community and provides after hours sales support by pre-qualifying and scheduling tours.
SeniorVu’s contact center manages inquiries from 7 am – 10 pm Monday through Friday, Saturday 8 am – 10 pm and 9 am -10 pm Sunday Central Time. SeniorVu’s call center is even open until 6 pm on holidays, so a lead is never missed.
Our speed-to-lead platform drives significant revenue to your community so that you can spend more time on your tours and less time chasing leads.
For example, the case study found that when ‘Community L’ used SeniorVu’s contact center, it generated more than $670,000 in annual revenue that would have likely gone to other communities handling after-hour inquiries.
There is a solution that will increase your occupancy, while not overextending your sales team.
Schedule a demo to see how your community can partner with SeniorVu today.