It seems a lot of people are gearing up for a housing-related purchase. Just look at the Lead Source Report! Everyone had open rates in the double digits…and some had open rates higher than 50 percent! Our thoughts? Now that the Fed’s raised interest rates, people are ready to sink their teeth into a low rate while they still can. We suggest sending out some tempting messages to this house-hungry customer base as soon as possible.
*Delivery: Percentage of attempted message sends that successfully deliver.
**Open: Unique opens divide by total delivered.
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