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JAN 2016 LEAD SOURCE PERFORMANCE

It seems a lot of people are gearing up for a housing-related purchase. Just look at the Lead Source Report! Everyone had open rates in the double digits…and some had open rates higher than 50 percent! Our thoughts? Now that the Fed’s raised interest rates, people are ready to sink their teeth into a low rate while they still can. We suggest sending out some tempting messages to this house-hungry customer base as soon as possible.

Costco

GetSmart

Informa

LeadPoint

LendingTree

Other

Quinstreet

Web98%

96%

90%

92%

98%

94%

91%

95%83%

43%

42%

38%

53%

13%

25%

57%41%

12%

18%

6%

23%

3%

8%

28%

*Delivery: Percentage of attempted message sends that successfully deliver.
**Open: Unique opens divide by total delivered.
Although every attempt has been made to ensure the reliability of the information contained herein, some inaccuracies may exist. For this reason, SoftVu neither assumes responsibility for nor certifies to the accuracy of any of the reported data. Further, the data does not indicate approval or disapproval of any particular institution’s performance and are not to be construed as a rating of any institution.

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