You’ve heard the buzz about marketing automation, but what is it? And how can you leverage it to increase occupancy at your senior living community?
Let’s start with looking at what marketing automation is, exactly. Actually, let’s start with a problem. In an ideal world, every one of your community’s prospects would have their own salesperson to answer their questions, keep in touch with them, and move them through the sales process. However, that just isn’t possible. Each salesperson is responsible for dozens or, more likely, hundreds of leads. These leads expect and need to be nurtured and attended to…or they will become disengaged and start looking elsewhere.
So, how can a salesperson keep up? Enter Marketing Automation.
Marketing Automation is a way to connect multiple touch point and multiple channels into a sophisticated prospect nurturing tool that can help you take control of your long-term leads. It is not a cold, impersonal, spam campaign. It allows you to send targeted, customized messages to your prospects based on a huge array of characteristics: where they are at in their lead journey, how they’ve interacted with your community, their behaviors, and their interests.
In fact, Marketing Automation is not only a better tool for you; it creates a better experience for your prospects. Imagine that instead of just flooding your prospects with spammy, generic marketing messages you are able to guide them through their journey. You can provide them with the right information, the right message, at the right time. Who wouldn’t appreciate that?
Marketing Automation is a way to connect multiple touch point and multiple channels into a sophisticated prospect nurturing tool that can help you take control of your long-term leads.