How Sales and Marketing Transparency Can Grow Business
Senior Living Smart Webinar with Debbie Howard & Tim Donnelly
It’s common in senior living to spend tons of time and energy on generating sales leads. It’s not so common in senior living to track that time, energy and money spent on sales. Many industries frequently track and analyze their sales data. The really successful ones live by those analytics daily, so they can create innovative solutions to make their business more efficient and productive. That’s how they become their best.
On February 28 at noon CST, we will pull back the curtain on the numbers in senior living that when tracked, help us understand how best to handle lead management, lead validation and conversion rates. With that knowledge and transparency, communities better serve their staff, their seniors, their census and their bottom line.
Wednesday, February 28, 2018 at noon CST
Debbie Howard’s guest will be SeniorVu President & CEO, Tim Donnelly. Before SeniorVu, Tim built a lead management company for the banking industry that is now in its 19th year. To borrow an old phrase – Tim’s learned a thing or two because he’s seen a thing or two (a phrase that’s NOT exclusive to Farmer’s Insurance, by the way). Tim now shares that knowledge in the senior living space where a life experience raised his level of passion to fix an industry wide problem.
In this Senior Living Smart webinar hosted by Founder Debbie Howard, Tim will disclose with listeners:
- Industry statistics from lead volume, consumer contact, consumer engagement and what happens to the those numbers by the time there is a move-in.
- Industry data on time and budget spent on every aspect of lead chasing to move-in.
- Solutions to improve speed-to-lead, improve staff productivity and reduce spend.
To sign up for this thought provoking discussion, and understand the value of transparency in lead management, go to https://seniorlivingsmart.com/understanding-sales-and-marketing-transparency/.
“Lucy, You Got Some ’Splainin’ to Do!”
How to Keep Your Marketing Team in the SeniorVu Loop
“I Love Lucy” is an old TV show known for the antics Lucy and best friend Ethel would get into. Fans of the show could almost predict when her husband Ricky (husband on and off screen) was about to sputter those famous words. They came when he was caught off-guard by something she did that meant trouble for him. In his wonderful, Latino accent, he would shout, “Lucy, you got some ‘splainin’ to do!”
Since SeniorVu has brought on 700 communities in the last 18 months, we’ve noticed a few Ricky and Lucy moments with some of our partners. Not everyone at the community level is in on the early onboarding stage when SeniorVu learns all about your place and you learn all about us. And since we are like nothing on the market, it isn’t always easy to ‘splain to the new guy in the office, how our platform works. In an attempt to reduce frustration
The client experience is extremely important to us, so this short video is an attempt to reduce frustration and provide a simple overview of how our platform is designed to assist you with census. In four short minutes we hope to clear things up a bit and even put a smile on your face. Know though, that if you still have questions, your Client Success Manager is always ready to assist you with all things SeniorVu.
Better Than a Crystal Ball:
How Predictive Analytics Translates to More Move-Ins for Your Community
What would you do if you could predict the future? (Besides winning the Powerball®.) We imagine that, since you’re in the senior living industry, predicting how to grow your business would be at the top of your predicting-the-future to-do list. While unfortunately there haven’t been any great strides made in the “crystal ball” industry as of late, we have the next best thing: predictive analytics.
Predictive analytics is a form of analytics that uses historical data to predict what will most likely happen in the future. That’s different from the more commonly used reporting trend analytics, which analyzes the trends that have affected your business over the last 30 to 90 days.
“Instead of telling you where you’ve been, predictive analytics gets out in front of where you are today to tell you what’s going to happen tomorrow, or 30 days from now, or years in the future,” says Kris Thodosoff, Data Scientist at SeniorVu.
And for a senior living community, nothing is more meaningful or useful than predicting who among your myriad of prospects will most likely become a move-in. That’s what buying leads is for, right? To narrow down the list of the populace at large to find who is interested?
That’s all true—but the 2 big players of the senior living lead generation industry who shall not be named gather their leads from individuals who have already raised their hand and are actively searching for a senior living community, and to make matters worse, they force you to compete with all the other communities for that lead. And as you probably know, marketing from someone who’s actively searching automatically puts you at a disadvantage, because the clock started ticking before you knew it.
Rushing towards the finish line doesn’t exactly leave a lot of time for relationship building with future residents. And that’s why SeniorVu does things differently for you. Our disruptive process combines integrated data, machine learning and cutting-edge technology plus our “Secret Sauce” to come up with highly qualified leads matched to your specific community.
”We unify many disparate data sources to come up 300+ attributes and variables that allow us to predict who in your pool of potential leads is most likely to move in to your community,” says Kris. “We determine your ideal resident and then use the most predictive variables to drill down to the best possible leads.”
One of the coolest parts of this process is that it enables SeniorVu to market to individuals before they even begin actively searching for a senior living community. By fusing data and machine learning, we’re able to predict who among the cold leads would become a warm lead voluntarily, allowing us to help our clients build relationships with their leads without having to worry about immediately closing the deal.
“SeniorVu’s model uses the best technology to come up with better, higher-quality leads at a lower cost,” Kris says. “That means we’re not only getting you the best exclusive leads, it also means that your sales team spends their time with families desiring your attention and not competing with eight other communities for leads beyond marketing’s help.”
Predicting the future with a “crystal ball” is certainly entertaining. Predicting the future with predictive analytics is smart business. It allows our client communities time to develop a relationship with their future residents so when it is time to make that move, there is little question which community they want to call home.
See for yourself how predictive analytics can mean big results for your community.