Outperforming Your Competition While Reducing the Cost of Lead Gen

Why SeniorVu leads are 7X more likely to convert to move-ins

Moving the census needle in a positive direction and outperforming the competition is the goal for every senior living company out there. Here are two examples of noteworthy results from current SeniorVu clients.

Example A: A client company turned 14 of their 63 communities over to SeniorVu’s technology platform and Contact Center. The other 49 communities were left to their own sales and marketing teams.

Results: After just 5 months, the 49 communities without SeniorVu saw a modest YoY gain of 3%.  SeniorVu’s 14 communities experienced an 11% increase in tours and 17% increase in move-ins.  That’s a big difference! 

Example B: When a client company experienced a 13% drop in occupancy across its 12 communities in July 2020, they laid-off their entire sales and marketing team, leaving the load to one regional sales director, plus, SeniorVu’s technology platform and Contact Center.

Results: By the end of 2020, the 13% deficit was restored across all 12 communities.

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Why our results are better than yours.

The sad truth of this industry is that on average, across the country, over half of phone or form inquiries made by a family member or senior never get a sales response from the community – never!  The 50% that do get a response, generally don’t hear anything until 24-48 hours later. 

That’s where our Family Advocate Mentors (contact center agents) come in. They are college-educated, well-paid, technology savvy, and trained in emotional intelligence which is critical when you consider that 84% of families move their loved one to the first community that engages with them in a meaningful way. Our agents make a personal connection on your behalf, using your brand, not ours!

Step two to our success is speed-to-lead.  Our agents do what your teams often can’t do to no fault of their own – answer the call of each family within 10- minutes, 100% of the time. No form-fill or phone call falls on the floor or gets lost on a stickie note. Each and every one is answered, and families are listened to. Important data points are gathered, then the lead is transferred to your CRM. All calls are recorded and available in real time for your review. Those leads that qualify based on your criteria are scheduled to tour, so your great sales team only spends their precious time on the warm leads that walk through the door.

Transparent Results

SeniorVu’s platform tracks each lead’s engagement to give you the analytics and KPIs needed for successful results. Proper indicators let you know how many leads come in, from where and what marketing efforts occurred to convert those leads to the golden move-in.  SeniorVu’s dashboard gives you a visual along the leads journey.

Your time is precious, and if you made it this far in this article, then you’ve got a real pain point that needs to be fixed.  Are you ready for a real solution?  SeniorVu will keep your sales team organized and focused on the important stuff to help you meet your company goals faster.  Call us today!

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Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Independence Day
Labor Day
Veteran’s Day

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