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Senior Living Marketing Podcast

Check out the latest episodes of OFF YOUR ROCKER, a SeniorVu Podcast

When SeniorVu Founder & CEO, Tim Donnelly sat down with WelcomeHome Founder & CEO, John Laraccia for this podcast little did they know just how much the two men had in common.  Both came from outside the senior living industry,…

In this episode of Off Your Rocker: A SeniorVu Podcast Lee Ann O’Brien, Chief Marketing Officer with the McGregor Foundation begins by sharing the history of the foundation and the purpose behind their mission, which is s a great reminder…

It’s difficult to get an entire family to talk about the needs of a senior parent, let along get them all to align on possible senior care.  Often there are those who believe finding a safe, loving environment that isn’t…

There is no doubt that one of the biggest sales and marketing challenges during this COVID-19 pandemic is connecting with families and prospects.  Without the ability to hold events inside a community, or even meet families in their homes senior…

When seniors are asked about where they plan to live out the rest of their lives, 90% of them say “right here at home.”  In many cases that’s easier said than done.  As we age, most of us need some…

It is no surprise to anyone in the senior living industry that staffing is a huge issue.  According to Bureau of Labor Statistics, there will likely be nearly a 50% staffing turnover each year with approximately 1.1 million job openings…

Ascension Living Alexian Village is a 36-acre senior living community that overlooks scenic Signal Mountain, Tennessee, and is less than 9 miles from downtown Chattanooga, Tennessee. As a continuing care Retirement Community, they offer all living choices on their campus,…

COVID19 created new challenges for senior living communities, particularly when it came to communication and resident engagement.  When the Coronavirus began to spread across the country all communities were hyper focused (as they should be) on the physical health of…

The Spires at Berry College just opened its doors in Rome, Georgia so Off Your Rocker host Valissa Smith pulled up a chair with Morgan Lamphere, Vice President of Marketing for Greenbrier Development to learn all about it. This senior…

Data doesn’t lie. A study by the Sherpa team shows that senior living sales since mid-March have declined by 30%.  In these unusual times of a pandemic and stay-at-home orders, they wondered what have the sales and marketing teams in…

Communication is often difficult for all parties in any industry. Agree? Now, think about how critical communication is during a pandemic where the most vulnerable to the virus are seniors, many of whom are sheltering-in-place inside a senior living community…

Customer service in Senior Living is typically talked about with a list of amenities, activities and floor plans.  Benjamin Surmi, who holds an M.S. in Gerontology, thinks of customer service on a very different level at his company’s communities.  Benjamin…

In this state of social isolation in the world and especially in the world of senior living communities, the team at LifeLoop looks like the smartest bunch of people in the room.  One of the biggest obstacles that communities have…

Fara Gold McLaughlin is a well-known and well-respected senior living consultant. As Founder and CEO of GoldMark Seniors she provides senior living communities specialty consulting services for strategic marketing, pricing, competitor analysis, brand management, strategic sales objectives, sales coaching, training…

As Senior Living communities face the most challenging health crisis they have ever been through their number one priority is to keep their vulnerable senior residents healthy. Then, they must keep their staff well, safe from the Coronavirus and coming…

It was the week of March 16, 2020 when the world as we know it in the U.S. turned to a video chat technology platform called Zoom.  It became the go-to software for businesses capable of working remotely to keep…

Health experts around the world are certainly fighting Coronavirus (Covid-19) the most difficult pandemic the world has seen in 100 years. The virus has overwhelmed our health care system and professionals with sick patients, while scientists are desperately trying to…

The Coronavirus has everyone quarantined in their homes – whether it is inside a senior living community or in your own neighborhood.  In this episode of Off Your Rocker: A SeniorVu Podcast hosts Billy Daniels and Valissa Smith discuss what…

The Coronavirus has us all on high alert, especially those who work directly with senior citizens. While we all understand why seniors are one of the groups most susceptible to coronavirus, there are many details around the virus that have…

For a location television spot, advertisers can expect to pay between $5 and $30 per 1,000 viewers.  A 30-second time slot with 10,000 viewers could cost you as much as $30,000.  That’s why any opportunity to gain positive news coverage…

Finding the best applicants is only as good as your response time.  Find out from a national healthcare staffing expert just how quickly senior living communities must respond to new applicants, how fast they need to make decisions to get…

When it comes to best serving families searching for senior living, there is a lot be learned from other industries.  In this episode of Off Your Rocker: A SeniorVu Podcast we talk real estate trends and technology with Jeannette Cox…

off your rocker episode 7 a 2020 vision hyper-focus on families

A new year, presents a fresh new slate of opportunities for SeniorVu's obsession with the family's journey. In this episode of Off Your Rocker, A SeniorVu Podcast our co-hosts share some of their top initiatives for 2020 and discuss how…

off your rocker episode 6 pint sized senior living

In this episode of Off Your Rocker - A SeniorVu Podcast our special guest is an 8 year old who is fast becoming a senior living celebrity. You'll meet Oliver Davis - a.k.a. Officer Oliver who spends much of his…

off your rocker episode 5 being data driven in senior living

In this episode of Off Your Rocker: A SeniorVu Podcast host Valissa Smith drills her co-host Billy Daniels on the value of email marketing within your overall digital marketing strategy. As SeniorVu’s VP of Digital Marketing, Billy shares tips on…

SeniorVu Co-founder and COO, Tom Goldman joins the co-hosts of Off Your Rocker: A SeniorVu Podcast to discuss why SeniorVu is hyper-focused on the family’s journey and how that approach benefits SeniorVu’s senior living client communities.  This serial entrepreneur talks…

  In this episode of Off Your Rocker: A SeniorVu Podcast host Valissa Smith drills her co-host Billy Daniels on the value of email marketing within your overall digital marketing strategy. As SeniorVu’s VP of Digital Marketing, Billy shares tips…

marketing automation podcast

There are more than 142,000 companies that rely on Marketing Automation to reach their customers and prospects every day.  It’s an effective tool that got its start in the 90’s and really rose to fame between 2006-2008 when software companies…

off your rocker podcast

SeniorVu is relatively new in the Senior Living industry and when you’re the new kid on the block you sometimes have a hard time connecting with people without them feeling like you’re trying to sell them something.  So SeniorVu decided…

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