SeniorVu Newsletter

We Heart Seniors


Donnelly family photo

If you’re the youngest sibling in the family, research says you’re spoiled, pampered and adored. It also says you’re creative, curious and a rebel – descriptions entrepreneur and SoftVu Founder & CEO, Tim Donnelly says fits him to a T. He is the last in a line of six siblings.

After 15 successful years providing lead management in the mortgage industry Tim encountered a pivotal life moment. His father passed away and his mother needed memory care. While searching for answers, the same question kept coming up. Why is it so difficult for families to find the best senior living community for their parents? It shouldn’t have to be this hard.

With Tim’s experience in lead nurturing, each senior living community visit naturally fed his curiosity. Where did communities find their leads? Why are their leads higher than a cat’s back? Why don’t those leads produce more tours and move-ins? How do communities manage the narrow profit margin they often face with turnover? How can they give mom the best care when they’re constantly trying to keep the place full?

With Tim’s creative instincts he hopped on a call with his friend and colleague Tom Goldman, COO of SoftVu – entrepreneur and former Navy fighter pilot. A few years back, Tom had the same experience with his family. And, in case you didn’t know, the only thing more powerful than a rebel would be two rebels! That’s how SeniorVu was born.

With six months now under their belts and more than 200 senior living communities from California to New Jersey signed on, SeniorVu is shaking up the senior living lead generation industry. Their 82-million person database, and 250+ data points, allows SeniorVu to find each community’s most qualified future residents. They then market directly to those seniors and their adult children using cleaver marketing skills and each community’s brand. And it doesn’t stop there.

When those seniors and adult children call-in inquiring about a community, SeniorVu’s high-tech call center is filled with compassionate and competent senior living experts who provide specific information about the community in question. And as impressive as that may sound, the best part of all is they even schedule the extremely important tour. (Shut the front door!) The only step left for the senior living community is giving that future resident the best experience possible when they come for a visit.

The beautiful thing about the SeniorVu business model is not only its extremely reduced pricing and impressive results, it’s how it positively impacts the day-to-day operation of each community and their current residents. SeniorVu’s nominal fee provides a lot more for a lot less. Their higher qualified leads produce a higher percentage of move-ins than the other lead gen companies. And you know what that means? More time, energy and resources so every resident in their community can feel like the youngest sibling in the family – spoiled, pampered and adored. Wouldn’t you agree that’s the least mom deserves after all these years?

To get more information on how SeniorVu can help your community contactus@seniorvu.com.

JTNDYSUyMG5hbWUlM0QlMjJ0b3AtdGFsZW50JTIyJTNFJTNDJTJGYSUzRQ==Simple. Lower the acuity of your residents. It’s actually easier than you think, and no, we’re not blowing smoke.

If your journey to senior living started from a different path than nursing, it’s time for a reality check. Without understanding a day in the life of your staff you’ll never understand a strategy to keep the good ones from leaving.Nurses report consistent muscle/joint pain and compassion fatigue.

  • 44% of lost days are due to strains and sprains
  • 10% of all back injuries are directly correlated to the physicality of moving residents

Most nurses equate these injuries to job burn out and a vicious cycle – a shortage of staff making it difficult to adequately care for the residents in their communities causing more burn-out, more turnover and less staff to care for residents. Wash. Rinse. Repeat.

The unrealistic workload is responsible for scaring off one in five newly graduated nurses in their first year. Of those who stick it out, one in three leave by their second year. And here’s the biggest shock of all – calculate the hire-on bonus, the training, the certification, and the lost move-ins due to lack of staffing – the turn-over cost of a single nurse can creep up to 30 percent of that nurse’s annual salary, according to Relias Learning. If you lose three staff members who make $60,000 a year, you are out $54,000 in that year alone. Just think what you could do for your community with that kind of cash!We all know the reasons behind why nurses leave the healthcare profession – a shortage of staff caring for really sick patients. And we all know why we continue to admit higher acuity residents – to increase occupancy. But how do we break this cycle?

What if you were able to attract residents with a lower acuity of care? “We’ve tried this and we are still getting the same results”, you say. “We have our ideal resident built into our PPC audience and our SEO strategy is strong, yet we’re still getting residents with the need for a higher level of care. Why?”   Here’s why. Even the best PPC and SEO strategies can’t target the exact people in your demographic. It’s a shot-gun approach so the results can’t be refined.SeniorVu takes a refined approach to target and directly market to more independent residents. Healthier residents mean senior living communities can lower overall community acuity, easing the physical and emotional burden on the nursing staff. This increases retention of talented employees and creates a desirable workplace, easing the recruiting process. Suddenly, the cycle is moving in the right direction.We call it our “secret sauce” because quite frankly the technology jargon is hard to explain but we’ll try. We have a database of 82-million people and 250+ data points which we push through our patented machine-learning algorithm to find the people who fit the ideal candidate for your community and their adult children. Then, we market to both target audiences on your behalf. This increases the quality of the leads, which SeniorVu nurtures and ultimately books a tour for you. This allows your talented Senior Living Sales Team to focus on making the move-in happen.Yup – sure is. By knowing who your ideal residents are and having a plan in place to target the lower acuity residents, senior living communities can purposefully engage in an active strategy to combat staffing issues, lessen turnover, increase occupancy and retain talented staff to provide the quality of care residents deserve. Winner-winner chicken dinner. Pass the gravy!Schedule your demo of the SeniorVu platform now!JTNDYSUyMG5hbWUlM0QlMjJzdGVhay10aGUtZGF0ZSUyMiUzRSUzQyUyRmElM0U=Get meaty information on cutting-edge senior living trends and technology. Steak-the-Date! You’ll be amazed what you find and learn in Kansas City. For additional information and to let us know that you’ve saved the dates contactus@seniorvu.com.Despite what you may have herd (I mean, heard) cattle don’t roam the streets of Kansas City anymore. Though you’ll find plenty of wandering carnivores following the whiff of meat on the grill or barbecue smoker. So, besides the smokin’ hot topics about the senior living industry and the latest technology to keep your occupancy rates high and staff turnover low, it’s worth a trip to the Senior Revolution Summit (in part) because it’s in Kansas City.We’re home of the 2015 World Championship Royals. We’re the first in the world to get Google Fiber. The first in the Midwest to have electric mass transit. And Kansas City is home to the first ever outdoor shopping center – the Country Club Plaza. Despite what New Orleans claims, Kansas City is another birthplace of jazz. Tweet this – the famous saxophonist Charlie “Bird” Parker is from here! We like to brew beer and we like to brew coffee. We percolate big tech ideas in Kansas City’s Start-Up Village. Downtown provides a hopping night club scene (Power & Light District). The Crossroads is full of creative art and hipsters. And the only city in the world to have more fountains than Rome – you guessed it, Kansas City.

Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Independence Day
Labor Day
Veteran’s Day

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