If you are, ahem, of a certain age you may remember a particular TV commercial featuring an overwhelmed, stressed-out woman who finds her relief by taking a Calgon bubble bath. Even if you’ve never seen the commercial, you’ve probably heard the famous catchphrase: “CALGON, TAKE ME AWAY!”
Wouldn’t it be nice if, as a senior living community executive director, your stresses could be melted away by doing something as simple as taking a bubble bath? Between everything you have to deal with on a regular basis, plus generating prospects (and keeping up with them), plus managing all that through COVID … well, let’s just say that your stress cup more than likely overfloeth. If only there were a way you could be two – or four – or a gazillion – places at once!
Well, guess what? There IS a way … with a little SeniorVu magic. You see, we get you. We know how awesome you are as well as all the challenges you face on a daily basis. Like trying to handle prospect calls for tours while also caring for your residents. Or finding and nurturing leads (and making sure that other communities don’t snatch ‘em up) while also trying to hire new employees. Or even simply marketing your community and making sure that you are the one at the top of everyone’s search list.
We know you don’t have enough time in the day. Fortunately, we do. We believe that attracting and retaining new residents shouldn’t be a headache – like it is with certain Other Places who send you leads but also send them to all of your competitors. When you get leads from SeniorVu – pulled from our database of 82 million seniors and adult children – they’re yours, exclusively. Full stop. We’re not sending them to anyone else. Not only that, but we also market to them on your behalf – using your branding and name – through direct mail, email marketing automation, Google ads and text messaging. And that’s not all! Our team of Family Advocate Managers (FAM) do the heavy lifting, answering calls, qualifying leads and even scheduling tours. All that, and we provide analytics and tracking results so you know your marketing dollars are being spent wisely.
Now, we hear you. “Show us the proof,” you’re saying. Ask and you shall receive …
- Community L discovered that 37 percent of their prospect inquiries were coming in outside of traditional business hours. After our Contact Center got on the case, we answered 2,876 after hours inquiries, scheduled 71 tours, and had 16 residents move-in in the first seven months. This generated over $670,000 in annual revenue that would have likely gone to other communities handling after-hours inquiries!
- Community A was spending a lot on ‘spray and pray’ PPC and banner ad campaigns optimized for clicks and conversions, but they couldn’t see how all that spent money led to move-ins. Enter SeniorVu! After creating a unified marketing and lead management solution (that provided feedback and analytics), Community A had a year-to-year net gain of residents with a fully operationalized ROI of 211%.
That’s just a drop in the bubble bath of the awesome things our clients have been able to achieve with just a little help from SeniorVu. And yeah, we like working with you because it’s beneficial to both of us. But we also know how important your work is, especially now, and it makes us feel fuzzy and warm inside when we can take some of the work off your plate so you can focus on caring for your residents. Because, ultimately, that’s what it’s all about – right?
If you’re ready to see how SeniorVu can “take you away,” call SeniorVu at 816-895-8829 today!