SoftVu Hires Senior Living Industry Talent

SeniorVu Title

Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Senior Living Marketing Specialist and former Assisted Living Operator Deb Barber as Communications Director to their rapidly expanding team.

“We are excited to have Deb join our communications team,” states SoftVu/SeniorVu VP of Strategic Communications, Valissa Smith. “Her experience inside senior living communities, working directly with residents and families will help us create content that speaks directly to the needs of the senior living community’s future residents.”

Deb brings 10+ years from the Senior Living and Geriatric Healthcare industry – most recently with a hospice agency in Kansas City. Her experience and inside knowledge of senior living marketing and operations compliments and enhances SoftVu’s latest marketing innovation product launch – SeniorVu.

“The SeniorVu platform is exactly what the senior living industry needs,” said Deb. “It delivers marketing and lead generation solutions that no other company offers. Instead of senior living communities worrying about how they can remain competitive with their marketing solutions in an ever-growing industry, they can leverage their talented inside sales people to close more deals because SeniorVu is delivering more highly qualified leads to their pipe line.”

Deb appreciates the cost savings SeniorVu provides. She knows Senior Living communities can leverage those extra funds to increase the quality of life for the residents.

“When the opportunity presented itself to contribute to a company creating innovative marketing and lead generation technology for the senior living industry, and doing it in a cost effective way for the communities, I couldn’t resist. I am very excited to be part of the growing SeniorVu team,” Deb stated.SoftVu maximizes ROI by automating communication to its clients’ sales pipeline and existing customer base. They create, manage, distribute, and track automated marketing strategies for direct to consumer markets in the Mortgage Lending and Senior Living industries.

Built for flexibility and to adapt to people’s existing or new sales process, SeniorVu allows senior living companies to engage their leads in a smarter and more cost-effective method.

For more information about SoftVu, visit www.softvu.com or email info @ softvu.com

Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Independence Day
Labor Day
Veteran’s Day

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