05 Jun 2018

Doug Anderson, Vice President of New Perspective Senior Living, shares with podcast listeners his unique marketing campaign that uses authentic storytelling and humor to attract seniors to his community.  Listen in as Valissa Smith of SeniorVu and Debbie Howard of Senior Living Smart find out Doug’s secret to this successful campaign.  Not only does he share how he pulled it off, the results it generated, but Doug graciously provides us with lessons learned through the process with hope of helping other communities that might want to try the campaign concept. Join us for this thought-provoking podcast!