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“We’re Just Nicer:” Erika Kirtley, Director of Sales, Explains the SeniorVu® Difference

All hands on deck

It should come as no surprise that we think SeniorVu’s services are amazing. Like, above-and-beyond amazing. But just saying that is pretty vague, so we decided to talk to an expert about how we leave our competitors in the dust. We were able to sit down with Erika Kirtley, SeniorVu’s Director of Sales, who was more than happy to answer the question of “Why SeniorVu?”Erika Kirtley: We’ve found that senior living communities do not like working with APFM or Caring.com. In fact, a lot of them feel like they’ve been abused for many years by these providers, but communities have had to work with them because they’ve been the only lead generation services in their space. With SeniorVu, suddenly there’s the option of working with someone who wants to be a real partner and help them succeed. In short, we’re just nicer!EK: Here’s how our competitors handle lead generation. When APFM or Caring.com get their hands on a prospect searching for a senior living community in a certain location, they collect all the data and then deliver it to every community they have a contract with in that particular radius. So all the communities in that area are fighting for the exact same leads, which makes it really tough to stand out from the crowd.

Now, here’s how SeniorVu does lead generation. We start with you—the community—and find out what your dream resident looks like. Using that information, we scour our proprietary database of 82 million records to pinpoint the best matches for your community. We can also help you reach out to the adult children of prospects, which is something our competitors don’t do. And then, to put a cherry on top, we don’t give those leads to anyone else. EK: That’s right! We do all the heavy lifting for you when it comes to engaging and marketing to your leads. Using our built-in Marketing Automation Software, leads are nurtured via email, direct mail and social media, all using the community’s logo and branding. We also have concierge phone service and live chat capabilities to encourage engagement. Then, when those nurtured leads are ready to take a tour, we hand them over to the community. That means every lead we connect with is someone who’s very interested in your community.EK: The short version? We cost less and give you more! The long version: our two competitors charge a high percentage, anywhere from 85 to 100 percent of the first month’s rent, for every lead that turns into a move-in. Depending on the level of care a resident needs, that can get very expensive!

SeniorVu charges a flat fee per move-in, regardless of the level of care a resident requires. That takes a lot of stress off the shoulders of the communities and allows them to focus attention on what’s important—making new residents feel right at home while taking care of other needs in the community. Plus, we have a money-back guarantee!EK: We just want to be the very best partner for you. We may be new to this space, but we’ve been in the lead generation business for nearly 20 years, and we’re excited to put our ideas and expertise to work for you. We’ll work together, and if there’s something you’re not happy about, we’ll do everything we can to make it right.Talk with Erika today about how SeniorVu can help your community meet your move-in goals. Contact her today at info @ seniorvu.com or chat with any of our super-duper-awesome sales experts at 816.509.5920.

Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Juneteenth
Independence Day
Labor Day
Veteran’s Day

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