SEO.co states, “There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content.”
And it couldn’t be truer. A good blog will inform, entertain, and give readers something to look forward to. A great blog will convert your audience into loyal customers.
So how do you get started? Most writers will tell you to research other blogs, study content, frequency of posts, design elements, comments section, and writer’s voice. You don’t have much time for all of that, but it is worth taking the time to think about what sets your community part from the rest, determine how often you want to post a fresh blog (we suggest once a week), set your calendar of future topics and begin.
Whether you’re just getting started or have been consistently blogging for a while, here are some topics that just might catch the interest of solid leads for your community.
Every resident has a story. They have lived life! Find the resident who are willing to tell their story and feature them in your next blog post! Produce a short video segment that shares what they like about your community, their favorite activities, or a special talent that makes them shine. For a more low-tech option, post a written Q&A interview with accompanying photos of the residents who are participating. You can even talk about resident friendships, like in this Aetna article, which states, “Friends can strengthen our immune system, help us recover more quickly from illness, sharpen our memory and even help us live longer.”
Staff Member Highlights
Your staff is key to the success of your community. When leads see smiling, welcoming faces and a positive environment, it can appeal to our basic human need to connect and feel cared for. Interview a popular staff member and show your blog audience what they love about their job, about serving seniors, some of their personal hobbies, and even their favorite item in the dining room. Your leads will feel more at home already. Check out this touching employee feature here.
A behind-the-scenes peek into community life is always a good idea for future residents. Post video content or photos of your activities, café, and outdoor spaces. Make sure you highlight all of the best aspects of your senior living community, showcasing residents living and interacting with friends and family. You can even make this a lifestyle series by delving into a new community feature each week. YouTube is a great place to see what’s out there. Search “senior living apartments” or “senior living community” and a host of videos on the subject will pop up.
What’s your next big event? Write about it! If you have a calendar of upcoming activities, offer that info on your blog. Got great pics from a recent golf outing, swimming class, book club, talent show, or knitting circle? Bring your audience into your world and let them join in on the fun. SeniorLiving.org shares ideas on what to look for in entertainment and social events, including things like movie nights, games nights, and Bingo.
What’s on the Menu
This is a topic your leads absolutely want to know about: mealtime! Everyone loves food and they want to know what it’s like at your community. Channel your best foodie magazine. Post scrumptious pics and a sample menu, quote favorite meals of residents, you’ll be making readers hungry for more. Try a panoramic shot of residents having lunch or dinner together (the social butterflies of the world will thank you for it!). Give introverts an option, too, by sharing the best times to quietly grab takeout or avoid the crowds. AssistedLiving.org states, “A quality dining experience is one of the most important services for many people considering independent living.” Cuisine options are a big selling point, so cook up some good ones for your blog!
Resident Apartment Tour
Who’s the resident with all the great style? Do an apartment feature, showing off that individual’s pretty living space. They’ll love sharing their meaningful keepsakes, thriving plant family, or old photographs. And, for your readers, seeing a glimpse into someone’s home and life is not only interesting, but a motivation for moving in, too. Want a very fancy inspiration video? Celebrity designers Nate Berkus and Jeremiah Brent open their NYC home (where we all want to live now) on this amazing townhouse tour. You won’t be completely and irreversibly envious afterwards. #PromiseNotPromise
Do an overall tour of your campus by sharing a video story of the places that make your community home-sweet-home for your residents. People love seeing a real slice-of-life view into an organization and they’re usually surprised by the innovations and improvements they didn’t know existed. Need a little inspiration? Check out this Ole Miss college campus tour. It’s fun and fresh and might give you some ideas for your community.
What Sets Us Apart
Your community is unique, so let people know it! If you’re a pet-friendly residential village, post a story about the adorable fur babies who reside there. Maybe you offer pet therapy, too. Highlight it for those pet parents who will choose a place that loves animals just as much as they do. What classes do you offer? If it’s ballroom dancing or abstract painting, then sign us up! Have fun with it and your readership will, too. To get an idea of what seniors are researching, check out VeryWell Health roundup of their picks for best senior living communities.
Another great selling point is your attention to physical, mental, and emotional wellness. Massage therapy, an on-call nursing staff, and even a top-notch shuttle service give residents peace of mind and an overall sense of wellbeing. Also, housekeeping and maintenance services could be considered wellness amenities when it comes to lowering stress and responsibility. Make sure they hear about all of your creature comforts so they’ll feel good inside and out.
This can be an engaging infographic or entertaining pie chart, with stats like how many banana crème pies are baked each week, how many musicians reside in independent living, and what percentage of residents are plant parents. A site called Renderforest says, “Frequently asked questions are probably one of the best topics for infographics.” They also suggest a huge list of other ideas, including: “There are so many topics you can cover with a facts-or-fiction infographic: mermaids, angels, urban legends, or more realistic subjects.” Brainstorm a creative list of facts you’d like to share that show your community’s vibe and personality.
Bonus Post! We know we said “ten ideas” but we think you deserve one more! Put a call out to residents and their families for their personal reviews of your community. Ask permission to post the 5-star testimonials so that leads can read in someone’s own words what it’s like to live in one of your spaces. Word-of-mouth is powerful and this is a great way to get your name out there.
Your blog can increase traffic to your website and build credibility for your brand as visitors return for informative content. With regular posts, you can grow your readership, which eventually accounts for a larger customer base as senior living needs arise. Remember, some leads are looking for immediate solutions, while others are getting a head-start on future planning. Balance blog posts to reach both types of clients. And if you need some out-of-the-box thinking behind your blog, SeniorVu is here to help.