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About

Marketing solutions for the senior living industry

SeniorVu’s marketing platform gives senior living communities control of their leads, brand, time, and money. Communities can now use real-time analytics to determine where and when to spend their marketing dollars. After analyzing aggregated data from more 600 communities over 18-months SeniorVu is able to deliver repeatable and predictable results to our Community clients. Using your brand and leveraging our big data, machine-learning algorithms and marketing automation, we will help you find your ideal potential residents for your community. When you engage our Family Advocates we guarantee that 100% of your leads will receive follow-up, every single time. Our Family Advocates are an extension of your marketing department, qualifying your leads and scheduling tours for seniors and their families who are ready to explore your community. Join over 600 other Communities that have partnered with SeniorVu to break the stranglehold of those 3rd party lead providers.

Meet the Leadership

CEO

Tim Donnelly

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

Sales pipeline. As a business owner I understand the importance of having a predictable and sustainable sales pipeline, which I also know it’s really hard to develop and manage.  At SeniorVu, this is the core of our business model:  generating qualified and exclusive leads for our clients.

What do you do at SeniorVu? 

I am responsible for establishing the vision and strategy of the organization, as well as serving and supporting any team member needing assistance in providing more value to our clients.

What are your credentials/past experience, for working in your position? 

Being the youngest of six, I had the privilege of learning from my siblings. From an early age I was encouraged to understand the importance discipline, priorities and love.  In running a business for the past 20 years, I put those values to work, just as we did as a family when our parents grew old and had to deal with their ailments.  The compromising state of aging is only getting bigger and I’m grateful to be leading our purpose in delivering innovations to sustain the level of care for the industry.

What’s your Archetype?

44% Visionary
31% Advocate
25% Creative

What do you enjoy doing when you are not working? 

  1. Spending with family and friends (experiencing life through trips and get-togethers)
  2. Exercising

SENIOR VP OF STRATEGIC COMMUNICATIONS 

Valissa Smith

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

I’m so grateful for caregivers. Caregivers are the most important people in this industry, in my opinion, and I want to help them stay focused on the seniors. Whenever those inside the community are pulled away to answer phones or emails or chase leads is less time loving on seniors.

What do you do at SeniorVu? 

I am SeniorVu’s VP, Strategic Communication. Communication in every aspect of life is challenging and rolling out new technology to support senior living companies is no exception.  It’s our responsibility to show them how we can make their business more efficient, more productive and cost effective.  The hardest part to convey is why they should trust us.  Trust is extremely important to this industry and takes time. That’s why we’re so transparent. Our technology allows our client communities to see every day what we produce for them. It’s a huge piece of our success.

What are your credentials/past experience, for working in your position? 

My first career was Broadcast Journalism.  Telling stories is so powerful. Even though I ended my on-air television days after 24 years, I didn’t stopped telling stories through video, print and speaking engagements. When I joined SeniorVu in 2016 I had just lost my mother to cancer and had a 92-year old father who needed care. I was that adult child looking for answers.  I totally understood the need for senior living and learning about the struggles in the industry, I was hooked on SeniorVu’s solutions. I still am!

What’s your Archetype?

45% Caregiver
40% Creative
15% Performer

What do you enjoy doing when you are not working? 

I enjoy spending time with my family, in my home and traveling.  I married my best friend in 1986 and we still like each other! Our girls are adults now with careers in education.  If we aren’t traveling – just the two of us – then we are traveling with our daughters or with my sisters and their families.   Otherwise cuddling up in our cottage is right where I want to be.

VICE PRESIDENT OF PLATFORM SERVICES

Jeff Davidson

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?  

The world of a community marketer/salesperson is tough. Knowing which prospects are worthy of their valuable time has historically been a game of feel and intuition,  but strengthening the connections between marketing and sales data can be magical when executed properly, and we’re doing just that!

What do you do at SeniorVu?  

I have two main roles; first is to ensure that we’re executing in delivering value to our clients, and second is to provide our internal teams with the tools, resources and guidance that they need to be successful.

What are your credentials/past experience, for working in your position? 

Before entering the ‘real world’ world almost nine years ago, I was a touring musician and ran a freelance music production company. That experience of working with various groups to create a product that everyone was proud of taught me some valuable lessons about drive, dedication and teamwork.

What’s your Archetype? 

50% creative
27% intellectual
23% visionary

What do you enjoy doing when you are not working?  

As a father of three awesome kids under four, any time I’m not working is spent with them, both showing them the world and listening and learning from them. Before kids I was still involved in the local music scene, and I’d love to get active again once the kiddos are a few years older!

VICE PRESIDENT OF SALES

Jonathan Bryant

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

Absolute transparency in the buying process. The search for answers before and during the search for senior living is multifaceted, omnichannel and still highly emotional. Seniors would receive the best care more quickly and providers would know what works and how to make the search more clearly if all touch points were tracked and reviewed. This would make the cost per acquisition considerably lower (and faster), oftentimes making care more cost-effective in the process.

What do you do at SeniorVu? 

I serve. I serve our clients, I serve the team, I serve those searching for effective solutions. I do this by way of creating and nurturing relationships, by being curious and a forever student, craving to learn more about the industry and about them in the process.

What are your credentials/past experience, for working in your position? 

My degree is in Anthropology, which I use more today than ever.  It’s the science of people, of learning what makes them behave the way they do and how that forms society.  That, and I helped build SiteStaff, a SeniorVu partner, to be the leading live chat provider in the industry, serving near 2000 communities over ten years.

What’s your Archetype?

43% Intellectual
29% Athlete
28% Advocate

What do you enjoy doing when you are not working? 

I enjoy being a dad to my two teenage kids, the outdoors, playing and watching nearly every sport (competing in Ironman included), volunteering at senior living communities whenever I can and the lifelong pursuit of making myself the best person I can be.

SENIOR DIRECTOR OF CONTACT CENTER SERVICES

Julie Kerr

Connect –

 DIRECTOR OF SOFTWARE ENGINEERING

Brian Hann

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

I want to take the frustrating, time-wasting pains of dealing with various software platforms and turn them into a seamless, easy-to-use experience.

What do you do at SeniorVu? 

I solve problems with technology wherever I can.

What are your credentials/past experience, for working in your position? 

I have been building software for businesses that range from small/medium to enterprises for 21 years, in different industries.

What’s your Archetype? 

47% intellectual
32% spiritual
21% caregiver

What do you enjoy doing when you are not working? 

Learning something new.

DIRECTOR OF CLIENT SUCCESS

Trinessa Fisk

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

 I want the Senior Living Community to be seen as a next step in life that offers more than just the “nursing home” feel. There are so many options for every stage senior living!

What do you do at SeniorVu? 

 I am the Director of Client Success; my job and passion is to serve the clients and ensure we are being great partners.

What are your credentials/past experience, for working in your position? 

I have worked in a service position for the past 20 years; Customer Service Corporate Trainer to Client Services Operations Manager, and Risk Manager of a hospital working closely with Case Management and placement of patients.

What’s your Archetype? 

59% caregiver
24% visionary
17% advocate

What do you enjoy doing when you are not working? 

Hanging out with my family and friends.

DIRECTOR OF CLIENT SUCCESS

Tara Atkin

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

High staff turnover rate.

What do you do at SeniorVu? 

Director of Contact Services

What are your credentials/past experience, for working in your position? 

BSN

What’s your Archetype? 

36% creative
35% taskmaker
29% advocate

What do you enjoy doing when you are not working? 

Hanging out with friends or having a girl’s night watching movies, going to the movies, spending time with family, going to brunch and hosting gatherings.

DIRECTOR OF OPERATIONS

Judy Donnelly

Connect –

SENIOR DIGITAL MARKETING MANAGER

Jeanette Alvey

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

I want to give them the confidence to compete with 3rd party lead generators. By allowing SeniorVu to manage their online presence they are finding better quality leads for their community. 

What do you do at SeniorVu? 

I help our clients manage their marketing efforts online. Whether it is creating an email marketing campaign or managing their website, we try to empower our clients in the online world. By giving them our expertise in the digital world, we are giving them the tools to success. 

What are your credentials/past experience, for working in your position? 

I have been working in the digital marketing space for the past 7 years. I have had my hands in everything from social media marketing to email marketing. I also have a communications degree with an emphasis in film and media arts so I have experience with creating digital media as well. 

What’s your Archetype? 

63% Caregiver
26% Creative
11% Intellectual

What do you enjoy doing when you are not working? 

Just being with my family. I have a wonderful little boy that my husband and I enjoy sharing new experiences with. 

SENIOR ACCOUNTING MANAGER

Lisa Ellerman

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

I feel like seniors have not been getting the care they need because they think it’s too expensive and are reluctant to reach out for help. I would like to be able to provide resources for the communities and the seniors (or their loved ones searching for help) to let them know that there are affordable options. Finding the best fit financially would be reassuring for everyone involved.

What do you do at SeniorVu? 

All things accounting from opening mail to creating spreadsheets for management and financial reporting.

What are your credentials/past experience, for working in your position? 

Bachelor’s degree in Business Administration, CPA Certification, 19 yrs of accounting experience

What’s your Archetype? 

47% Explorer
29% Intellectual
24% Visionary

What do you enjoy doing when you are not working? 

 I enjoy attending entertainment and sporting events (Concerts, Chiefs, and Royals). I also enjoy family vacations (Disney) and shopping with my daughters.

FAMILY ADVOCATE MANAGER

Mariah Lingl

Connect –

What is something our clients in Senior Living have to deal with that you really want to fix?

Looking for senior living can be overwhelming. Most people already have their plates full by the time they are searching for options. I hope to make this an easier, positive experience for families.

What do you do at SeniorVu? 

I manage our Family Advocate Mentors, providing support and training. I am also on the phones with families right alongside them!

What are your credentials/past experience, for working in your position? 

I have a Bachelor of Social Work degree from Southern Illinois University, Edwardsville. I also have a Social Service Director certification for long term care from working in skilled nursing facilities prior to joining SeniorVu.

What’s your Archetype? 

61% Caregiver
22% Visionary
17% Intellectual

What do you enjoy doing when you are not working? 

I enjoy spending time with my husband and dogs. We spend a lot of time at the dog park and playing disc golf and putt-putt!

Happy Holidays

Answering inquiries for your community is what our Family Advocate Managers (FAM team) love doing, even on most holidays. Thanksgiving and Christmas Day are the only two days we close up shop. We believe all of our team members deserve time with their families. By the next morning, FAM is right back at it to follow up on any inquiries that may have come in the day before.

What about all those other holidays? Rest assured SeniorVu has your time zone covered from 9:00 a.m. to 4:00 p.m. on each of the following holidays:

Black Friday
Christmas Eve
New Year’s Eve & Day
Martin Luther King Day
President’s Day

Memorial Day
Juneteenth
Independence Day
Labor Day
Veteran’s Day

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