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Look What Just Popped Up on Your Calendar!

In the middle of a Coronavirus pandemic, an email alert about a scheduled tour for your community with an exclusive, qualified lead might feel as good as reaching in the pocket of a pair of shorts you haven’t worn since last…

Episode 16 – Embracing Transparency and Your Competition in COVID-19

Fara Gold McLaughlin is a well-known and well-respected senior living consultant. As Founder and CEO of GoldMark Seniors she provides senior living communities specialty consulting services for strategic marketing, pricing, competitor analysis, brand management, strategic sales objectives, sales coaching, training…

Marketing to Families in this New Virtual World

Chances are there are three big questions that keep you up at night: “Are we doing everything possible to keep residents away from COVID-19?” “What will business be like on the other side of the stay-at-home order?”   “Can we…

How Our Contact Center Helps Manage Your Future

Part 1: Inbound Inquiries Here’s a little something that’s similar between your business and our business: we both position ourselves as helping your residents (and future residents) live their best lives. For you, that means being a community that’s a…

Families Still Look for Senior Living in the Pandemic

There is no rest for the weary, right?  In the midst of a Coronavirus pandemic sales and marketing teams can’t stop. It doesn’t take a genius to predict occupancy and staffing gaps created from COVID-19. While you’re doing everything possible…

Stay Informed!

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