As 2015 wrapped up, open rates stayed fairly consistent across the board, and overall click-through rates trended slightly downward (except for Costco, which leapt from 19 percent to 27 percent). Considering all rates had increased the month before, we’re pretty cheered that consumer interest held steady through the holiday season. With 2016 now upon us (and knowing that the Fed has increased interest rates), it’s a good time to let your customers know that now’s the perfect time to grab a great rate.
*Delivery: Percentage of attempted message sends that successfully deliver.
**Open: Unique opens divide by total delivered.
Although every attempt has been made to ensure the reliability of the information contained herein, some inaccuracies may exist. For this reason, SoftVu neither assumes responsibility for nor certifies to the accuracy of any of the reported data. Further, the data does not indicate approval or disapproval of any particular institution’s performance and are not to be construed as a rating of any institution.