Buy the Bread, Make the Butter:
How SeniorVu’s Contact Centers Deliciously Save You Time, Money and Frustration
We live in the DIY age. Make your own yogurt (preferably with milk from your own cow)! Build your own she-shed in the backyard (bonus points for planing the wood yourself)! Gone are the days of cookie-cutter conformity and hello, personalized artisanal experiences. Doing it yourself isn’t just de rigeur – it’s “better for you,” or so the Instagram influencers tell us.
At the same time, we’re stretched to our limits as we take on more and more with less and less. As much as we want to do everything ourselves, we simply can’t…even if that’s what our consumers demand.
So, as a senior living community, you’re at a crossroads. You have an influx of Boomers who are either entering the market (seriously considering how they want their golden years to look) or looking for care for their aging parents. Marketing to this demographic is more important than ever as they seek experiences, services and top-notch care for their parents. But how can you as a community follow up with every inquiry and nurture them through the process – while still doing your full-time jobs?
Do as Jennifer Reese suggests in her book Buy the Bread, Make the Butter: Do what you can and outsource the rest. In her funny-yet-insightful book, Reese digs into the philosophy that “doing it yourself” with regards to food doesn’t always cost less or taste better. For example, making your own bread is easy, incredibly cheap and tastes better than store bought bread – so making it is worth your time and effort. Butter? Butter is incredibly cheap to buy, but time-consuming to make. In that case, buy the butter (let the experts do all the work on that end).
So, let’s take a look at how this applies to your community. Taking care of your existing residents and making your community a truly wonderful place? That’s definitely a “make,” since it’s something only you can do (and you do it so well). But what about pre-qualifying leads when they come in? That’s time-consuming and frustrating – so that’s a service you should consider “buying.”
See, we know you don’t have the time or the manpower to answer every inquiry you receive. And even when you pay third-party providers to gather leads for you, they drop them in your lap while you’re providing care to residents so contacting them is often delayed and nurturing them is often impossible. That means a lot of leads go cold. What good is spending all that money if you aren’t able to connect with the lead? That’s a lot of wasted money, and a lot of wasted opportunities. It would be like if you got those meal kit boxes all the time and never went to the trouble of actually cooking them. All that money (and food) down the drain!
We don’t like wasting money (or food, or time), so SeniorVu has decided to go a step further to help our senior living clients get the most bang for their buck (and reduce a lot of frustration on their end). We’re now able to take those third-party leads from caring.com and aplaceformom.com and pre-qualify them for you. We start by handing off leads to our Family Advocates, who vet the lead with pre-qualification questions. Our Advocates are trained to be empathetic, caring and compassionate while also generating next steps for those leads who appear to qualify for your unique resident profiles.
Then, once we’ve prequalified those leads, we route them into your CRM through our innovative application programming interface (API). It doesn’t matter what CRM program you have – we can get your leads smoothly and accurately into your system so you can start nurturing them!
Oh, yeah – that’s the cherry on top. We can handle your lead nurturing, too. Our proprietary SeniorVu marketing automation technology allows us to nurture those prospective leads through the decision-making process all the way to scheduling them for a tour. So, if they’re not ready to make a decision when we first contact them? That’s all right – we’ll keep your brand in front of them until they’re ready to sign on the dotted line. We do the behind the scenes work, and you reap the benefits, leaving you the time and energy to do what you do best, take care of residents.
If you’re ready to quit churning your raw leads into deliciously buttery prospects by hand, give SeniorVu a call. CRM for senior living communities is all we do, and we’ve got the processes and experience to do it quickly, simply and effectively. Contact us today to learn more.