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How to Increase Your Website Conversions

Just because your senior living community’s website is full of beautiful stock photographs, heartwarming copy, a variety of content like floor plans, social activities, dining menus and a list of the other best amenities doesn’t mean it is producing any new prospects for your community. Senior Living community websites have the capability of becoming the best prospecting tool for move-ins. In fact, research places community websites with the greatest lead to move-in ratio when it is optimized for the customer experience. With better Call-to-Action buttons, streamlined form-fills, dynamic content, and professional chat capabilities your community is off to a great start. However, there are several online and technology tools that can be added and optimized at minimal cost, that will produce higher website engagement with fewer clicks, less abandoned behavior, higher form fills and website conversions.

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Just because your senior living community’s website is full of beautiful stock photographs, heartwarming copy, a variety of content like floor plans, social activities, dining menus and a list of the other best amenities doesn’t mean it is producing any new prospects for your community. Senior Living community websites have the capability of becoming the best prospecting tool for move-ins. In fact, research places community websites with the greatest lead to move-in ratio when it is optimized for the customer experience. With better Call-to-Action buttons, streamlined form-fills, dynamic content, and professional chat capabilities your community is off to a great start. However, there are several online and technology tools that can be added and optimized at minimal cost, that will produce higher website engagement with fewer clicks, less abandoned behavior, higher form fills and website conversions.

In this Hump Day Webinar, Digital Marketing expert Billy Daniels of SeniorVu provides us with a laundry list of website tweaks (some small, others large) that can help you build a bigger audience and more conversions. With more than 10 years of experience in the digital marketing and ecommerce space, Daniels steers away from too much tech-talk, sharing conversational tips and tools for communities with little time or knowledge about their community’s website. And, he cuts through all of the internet offerings by presenting the current and best technology solutions to optimize your website to increase conversions.

In about 30-minutes this is what you will learn in this SeniorVu Hump Day Webinar:
* Why your website is likely to be an untapped resource for leads and move-ins
* What data you should be tracking and collecting to increase tours and move-ins
* What technology tools are available to help you improve conversions
* How to implement a conversion rate optimization strategy for your website and community.

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