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No need for another Hawaiian shirt under the tree. Jim has plenty!  Christmas is right around the corner and it is time to think about gifts for that relative or friend who falls into the ranks of the senior citizen. Don’t fret as most of us will get there sooner or later. Gift giving for [...]
Jim's Bday
Jim celebrating another year older with a sense of humor.  We are disposed, as humans, to being in the defense mode as we protect ourselves from the hazards of surviving in this world. This is the tendency to always be on the lookout for danger and watching for ways to be safe, whether it is [...]
Jim with family
Jim traveled with his wife to attend their grandson's graduation. It is that time of the year again when the holidays are popping up and travel may be around the corner. Whether by car, train, plane, ship, or even bus in some cases, travel is challenging today and there are pitfalls for which seniors should [...]
A Bird’s Eye Business Boost Video is proven to be one of those marketing must-haves. Statistics from our email marketing automation sister company, SoftVu, shows video in email increases click through rates by 300%. Online sources say that 64% of consumers are more likely to buy something after watching a video, and real estate listings [...]
3 Questions SeniorVu Communities Want Answers To We’ve learned a lot from you, our SeniorVu Client Communities, over the last two years. Our brains hurt (in a good way) from all the new knowledge. From that, we’ve come to understand how to provide greater value to you, with services you’ve requested - various ways to [...]
Steve Shields, President & CEO of Action Pact Development, LLC created a completely unique model for senior living called the household model.  In this latest episode of The Senior Views, Steve describes the newest “household” model built in Liberty, Missouri called Norterre. While Action Pact has built over a hundred across the U.S. this is [...]
New Perspective Resident
A New Perspective on Marketing Senior LivingDo your ads look like every other community’s? One of the toughest aspects of the senior living industry is trying to stand out from your competition. Using the same stock photos of happy older adults is NOT going to set you apart. If your ad looks just like the [...]
Doug Anderson, Vice President of New Perspective Senior Living, shares with podcast listeners his unique marketing campaign that uses authentic storytelling and humor to attract seniors to his community.  Listen in as Valissa Smith of SeniorVu and Debbie Howard of Senior Living Smart find out Doug’s secret to this successful campaign.  Not only does he [...]
Welcome to SeniorVu’s New Menu Unveiling!Hearty Marketing Options with a Side of Analytics Well, hey there! We’re so glad to see you. We’ve got your table all set up—right this way. We’ve decided to switch things up a bit, so you may notice a little something different as you look over our menu of services. [...]
Winning Case Competition Team. From left to right: David Sytkowski Babir Sultan Atreya Lahiri Savana Taylor Tristan Perkins Tim Donnelly, CEO, SeniorVu KANSAS CITY, MO: SeniorVu was the focus of the Ninth Annual Strategic Management Case Competition at the  Henry W. Bloch School of Management of the University of Missouri-Kansas City (UMKC).  This company case [...]
Lead Nurturing
You wouldn’t think an article that includes the phrase “green thumb” in the title would have much to do with being a successful senior living community salesperson, would you? But a quick Internet search reveals that the fundamentals of cultivating plants in your garden can also be found at the root (See what we did [...]
Lead Nurturing
Lead Nurturing That Cultivates SuccessGrowing your census with patience, persistence and a well, thought-out plan What happens to your leads that don’t convert right away?  The ones who start out kicking the tires, but aren’t ready for the test drive?   Our latest eBook addresses best practices for that longer lead nurturing process.  The research focuses [...]
Lead Nurturing
How many times has a lead gotten lost in your system? Maybe a family reached out for more information, then pulled back, not ready to make a decision. Time goes by and before you know it that lead has been forgotten among all the others. There are multiple ways to nurture leads, and with a [...]
3 Layers of Goodness
They say that cooking is an art, but baking is a science. (“They” may or may not be our mom who majored in food science.) That’s because when you bake something--whether it’s a melt-in-your-mouth pie or chocolaty cookie--you’re using a tried-and-true formula that has proven to be successful. And when you have a secret recipe, [...]
Zack Ottenstein
Zack Ottenstein, is with the Brand Experience Expert with Image Group, a team of marketing and branding wizards committed to getting your senior living community seen and remembered. Zack joins Debbie Howard of Senior Living Smart and Valissa Smith of SeniorVu on The Senior Views latest podcast as he shares unique ideas to help senior [...]
For the next three weeks, we’ll be giving bite-sized explanations of how SeniorVu works--in other words, how we “compose” and “perform” the perfect lead generation and conversion strategy for you. Our approach is simple: we use three different “movements” (distinct parts of the strategy) that are woven together to create results that are far greater [...]
Drone Winner
KANSAS CITY, MO: SeniorVu® invited senior living communities across the country to enter for a chance to win a one-minute professionally produced drone video of their community property. Entries were taken throughout the month of February. Today SeniorVu® announced that the winner is Travanse Living. They own three senior living communities, one in each of [...]
KANSAS CITY, MO: SeniorVu® recognized 22 senior living communities nationwide for exceptional development of their community census in 2017.  Awards are presented annually based on criteria regarding number of tours scheduled, number of tours completed and number of move-ins in 2017. “It’s one of the most important metrics our sales and marketing team tracks throughout [...]
A Different Outcome to Aesop’s Fable New eBook Regarding Speed-to-Lead SeniorVu is constantly collecting data, analyzing it, and making changes to improve the outcomes. We like learning to benefit our clients! What we’ve learned about senior living marketing and sales in the past 18 months is especially interesting – data worth reading. In this latest [...]
Mobile App in Car
KANSAS CITY, MO: SeniorVu, a lead-generation and lead management company, announced today the release of the SeniorVu CRM mobile application, available in both the Apple App Store (v2.1.11) and Google Play Store (v2.1.11). Both the iOS and Android versions allow marketing and sales professionals in senior living communities to stay connected on the go by [...]
As you know, in senior living, there's more to lead generation than simply acquiring a name and phone number. In this eBook, we've compiled the statistics, analytics and the human factor to provide a successful formula to improve community census. Download this latest research to get the facts. Please complete the form to download the [...]
Predictive Analysis
What would you do if you could predict the future? (Besides winning the Powerball®.) We imagine that, since you’re in the senior living industry, predicting how to grow your business would be at the top of your predicting-the-future to-do list. While unfortunately there haven’t been any great strides made in the “crystal ball” industry as [...]
Senior Living Smart Webinar
How Sales and Marketing Transparency Can Grow BusinessSenior Living Smart Webinar with Debbie Howard & Tim Donnelly It’s common in senior living to spend tons of time and energy on generating sales leads. It’s not so common in senior living to track that time, energy and money spent on sales.  Many industries frequently track and [...]
SeniorVu Logo
If you are new to your community, or you simply don't understand how SeniorVu works, that's ok!  This short (less than 4-minutes) video is designed to give you an overview.  And if you still have questions, we are here to answer them!
Families caring for loved ones with dementia struggle with keeping them at home as long as possible versus finding memory care services.  Andrea Catizone’ is the President of Senior Living Smart and an expert in memory care.  Her vast experience in senior living and particularly as the Corporate Director of Alzheimer’s Services with Benchmark, Andrea [...]
Technology has definitely become the hot buzzword for today’s senior living communities. Experts are predicting that the aging tech market will hit $30 billion this year and, and according to a survey by Pew Research, the number of seniors using technology on a daily basis is increasing. Over half of seniors today use the Internet [...]
Personalized care is the hot new trend in healthcare these days. But it’s not just the tailor-made care plans for an individual’s specific needs that make it popular. It’s also that the system empowers individuals to make the decisions about his or her health choices. As you know, the idea of independence is important for [...]
Why SeniorVu?
Why should you choose SeniorVu for your community’s lead generation and marketing automation? The leaders of our pack – CEO, Tim Donnelly, and COO, Tom Goldman – provide 4 quick value points that make SeniorVu unique to the senior housing industry. To learn more about how your community will live a better life with our [...]
Speed to Lead
Gone are the days when shopping meant spending a few hours in the mall to see your options and maybe make a purchase. With one-click shopping and next-day delivery available literally in the palm of your hand, we’ve become used to—nay, expect—instantaneous results. And as technology becomes more and more integrated into our daily lives, [...]
How will the Senior Living industry benefit from SeniorVu
When entrepreneurs talk about the businesses they build, they typically have a common theme: their passion is born out of a personal experience. A few years SoftVu was sailing along with great success when President & CEO Tim Donnelly, had a personal experience that sparked a second platform: SeniorVu. Hear why he believes SeniorVu is [...]
Assisted living communities are competing for many of the same potential clients. Finding unique ways to differentiate your space from others in your area is more than simply changing décor and menu.  Our researches searched for six of the top ways to stand out in the crowd (in a good way) with amenities and mindset [...]
In this competitive senior housing market, there are unique changes some communities have made to help them stand out from the rest.  Most of these changes don’t require a massive overhaul, but more of a mindset.  In this eBook, our researchers share eight ideas that generated a significant impact.  To learn these eight ways, download [...]
Exclusive Leads
Healthy competition tends to make all of us better, in most cases. Then, there’s senior living – an industry where competition inflicts pain on everyone involved from the community to the family.  You have to wonder if there might be a better way. According to Kristy Watson, Director of Client Management for SeniorVu, that’s one [...]
The Senior View with Bradley Harris
Senior living industry directors face an employee retention challenge that’s not expected to go away anytime soon.  In this episode of The Senior Views, recruitment expert Bradley Harris, shares his top 3 ingredients for finding the BEST employees and offers other solutions to ease the rate of turnover.  Listen in as Bradley offers his expertise [...]
The Secret to Exclusive Leads In most circumstances, “sharing” is a lovely gesture. In senior living, when it comes to leads, “sharing” has become a dirty little word. What if you could fill your occupancy pipeline with highly-qualified leads that were EXCLUSIVELY yours? That’s exactly what we do at SeniorVu. We’re your partner. We’ve got [...]
Rejection Letter
Secret Rules to Email Deliverability Unless you’re in the business of sending emails in mass quantity, then chances are the laws of deliverability have gone unnoticed in your world in 2017. We bet you DID notice though that your personal inbox is more stuffed than ever and subject lines have never been so clever.  As [...]
At SeniorVu this year, we are taking a few lessons from Buddy the Elf for our Christmas greeting.  Our video might be silly but our message is sincere.  We are thankful for your partnership and we wish you the very best in 2018. At SeniorVu this year, we are taking a few lessons from Buddy [...]
How Katie Got Her Groove Back Some days it feels like ‘one step forward, two steps back’ only because as leaders in a senior living community you are juggling an enormous amount of responsibility. Since your community of residents always comes first, efforts to keep the pipeline full of leads can be more than a [...]
Christmas is right around the corner and it is time to think about gifts for that relative or friend who fall into the ranks of the senior citizen. Don’t fret as most of us will get there sooner or later. Gift giving for us senior citizens need not be that difficult. If the senior is [...]
Financial concerns are a huge deal for many seniors, especially if they are looking into moving into a senior living community. Not just because they want to make sure they have enough money to live a happy, healthy life in their new home--but also because many want to be able to leave a legacy for [...]
Ginna Baik, CDW-Healthcare, shares her expertise regarding a technology strategy for the senior living industry.  In a world where technology is advancing rapidly, Ginna says many senior living communities are struggling to automate their workflow yet are trying to keep up with care technology like artificial intelligence that will benefit their residents.  Ginna provides solutions [...]
Mary B. Lucas, is the Chief Talent Officer for Supplemental Health Care and has a 30-year career in the staffing industry.  In this podcast, Mary shares staffing acquisition and retention strategies for the senior living industry including the use of social media to help communities find the right people for them. Join podcast host, Debbie [...]
October 2, 2017 KANSAS CITY, MO: In 2017, SeniorVu has now added 500 senior living community partners to its lead generation and direct-to-consumer marketing automation platform. Reaching this major milestone in less than a year is a reflection of the momentum SeniorVu has continued to generate by offering an innovative and affordable solution for the [...]
August 16, 2017 KANSAS CITY, MO: SeniorVu announced today it has partnered with over 400 communities since its onset last year. After announcing it surpassed the 200-mark in April, SeniorVu has accelerated its timeline this summer. “We are excited to provide a new option to senior living communities,” SoftVu CEO Tim Donnelly said. “Having communities trust [...]
July 31, 2017 KANSAS CITY, MO: In addition to providing industry-leading mortgage and senior living solutions, SoftVu has prioritized activities focused around fundraising and philanthropy in 2017. With the creation of the VuGooders, a name for our community minded team members, SoftVu is making an important impact in several charitable ways. In June, SoftVu hosted [...]
April 10, 2017 Kansas City, Missouri: SeniorVu, announced today that now more than 200 senior living communities have joined the SeniorVu team since the solution was launched less than 6 months ago. SeniorVu is state-of-the-art lead generation and marketing automation software that uses sophisticated machine-learning algorithm technology exclusive to SoftVu combined with big data to [...]
March 28, 2017 Kansas City, Missouri: SeniorVu, a young vertical marketing solution for the senior living industry is making news in Kansas City. This latest lead generation and marketing automation platform created by SoftVu, LLC., is gaining traction in the industry and today the Kansas City Business Journal (KCBJ) spread the word. In today’s featured article, [...]
FOR IMMEDIATE RELEASE: March 15, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping mortgage and senior living clients with lead generation and marketing automation for 17 years, announced today that they have launched a Year of Service. The SoftVu team is partnering with local non-profits that focus on those in the Kansas [...]
February 24, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for leadership with lead generation and marketing automation solutions for more than seventeen years, announced today rapidly accelerated growth of its newest high-tech platform - SeniorVu. Since SeniorVu’s launch just four months ago, more than 150 senior living communities are already on-board using the [...]
Senior Living Marketing Expert Brings B to C Expertise as SoftVu Continues to Expand February 14, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Senior Living Marketing Specialist and former Assisted Living Operator Deb Barber [...]
Former Senior Living Software Sales Executives Bring more B to B Expertise as SoftVu Expands February 8, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Sales Directors Joe Figliolino, and Chrissy Kemper to its SeniorVu [...]
Jim's boat is only noisy when it goes full-throttle. He usually enjoys a much calmer ride around the lake. Less noise. Less fuel. There have always been noises around us from our earliest days. However, as we age we seem to become more aware of it and the ways it affects us. The common measurement [...]