Automate and simplify your lead nurturing communication
You’ve heard the buzz about Marketing Automation. You’ve probably even heard people say it is “sending the right message to the right person at the right time.” At SeniorVu, Marketing Automation goes deeper than that. In an ideal world, every one of your community’s prospects would have their own salesperson to answer their questions, keep in touch with them, and move them through the sales process. These leads expect and need to be nurtured and attended to…or they will become disengaged and start looking elsewhere. Marketing Automation is a way to turn multiple touch points and multiple channels into a sophisticated prospect nurturing tool that can help you take control of your long-term leads.
Prospects who engage with your brand get an email from you even if it’s your day off.
The message you send is based on the behavior of your prospect.
When a prospect indicates they prefer a text message, you can do that too.
Your team is notified immediately when a new prospect inquires about your community.
Your prospects receive a date and time reminder when a tour is set-up.
Find out what your prospect thought of their experience when they came to visit.
Keep a pulse on how residents feel about your community by asking for their opinion.
See which emails get the most engagement and A/B test subject lines and headlines.
Your prospect feels nurtured because the Marketing Automation message they receive from you is customized and targeted specifically to them. Your prospect receives your message based on a huge array of characteristics: where they are in their search for senior living, how they have interacted with your brand, their search behaviors and what they have expressed interest in.
Marketing Automation certainly makes every senior living sales team’s life easier but more importantly, it creates a great experience for your prospects. Instead of a barrage of spammy, generic marketing messages you are able to guide them through their search journey. You can provide them with a specific message and a specific time based on their behaviors. SeniorVu is the solution.
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