Marketing Directors in Senior Living are making their predictions and plans around 2022 trends and the latest data is showing a big push for live video.
Social Media today reports people spend 3x longer watching live video than a video that isn’t live.
That’s no surprise considering the research done by 3M, the company behind Post-it Notes, which found that visuals are processed 60,000 times faster than text.
Many marketers switched to virtual events over open houses when the pandemic first hit – but this data provides a strong argument that even when the pandemic finally comes to an end, open houses should remain permanently closed.
That doesn’t mean prospects don’t still have questions that need answering about your community or about making a move there. That is a huge life decision for seniors and their families, who are navigating care levels and senior living options for the first time.
What’s changing for good is the medium in which marketers are reaching families to answer these important questions.
According to HubSpot, 64 percent of marketers plan to increase their investment in live video and streaming – Like Facebook Live, Instagram Live, and YouTube Live – in 2022.
If the pandemic has taught us anything, it has taught us how to better use technology. Grandma has been visiting with her grandkids over video for the last 2 years. It’s a way to put everyone in the same room even if they are miles away. She is more likely than ever to join an event online.
According to Marketing and SEO expert Neil Patel, people are watching billions of hours of video daily on platforms like Facebook and YouTube.
What’s the lesson here? Virtual events work and will continue to work in 2022 and beyond. And as long as there is a Covid variant floating around, seniors and their adult children will be willing to join you from safety and comfort of home.
Lynn Tenbrink, Director of Sales & Marketing at Lakeview Village in Lenexa, KS tracks her virtual event attendees closely and she found that 38% of all move-ins in 2021 attended one or more of their monthly virtual events. Of their pending move-ins, Lynn says, 68% have attended one or more virtual events produced by SeniorVu.
Virtual events = more move-ins for your community. So what are the best platforms for hosting a virtual event? You can host a virtual event via a zoom webinar, Facebook live, Instagram Live, or a YouTube live video.
And if you’re convinced that video marketing is the way to go, but don’t have the time to produce the event yourself, you can have SeniorVu produce the event for you.
Here’s what SeniorVu can do for your community’s virtual event:
* Collaborate with the community to craft an even strategy
* Create and send all direct mail and digital invitations
* Handle all RSVPs for the virtual event
* Send all event reminders
* Promote event on social media
* Manage technical production
* Provide a professional host/facilitator
* Produce a polished version of your event for re-marketing
* Retarget warm leads with email and survey
With community staff members stretched thin, producing a professional virtual event may seem daunting. Let SeniorVu handle production details so you can concentrate on what’s in front of you each day like welcoming new residents into your community.